Five standout careers page examples to attract top talent

We know you’ve got big plans. Maybe you’re in the midst of scaling. Maybe you’re in a phase of rebuilding. Whichever phase you’re in, you’re probably hiring. And in a tight talent market, your careers page can make or break a great candidate’s decision to click the apply button.

Before diving into hiring, cast your mind back to the best careers page you’ve ever seen. Chances are it wasn’t just a list of jobs on a blank page. It would have had a compelling brand story, personality and given you a real feel for what it might be like to work there. Most importantly, it left you thinking, “This looks like a place I’d love to be.”

So if your own careers page is just a list of openings with some copy-and-paste values you struggle to remember, it’s time to level up. We’re here to show you how, with some standout examples and inspiration to get you started.

What is a career page?

Think of your career page as your business’s first chance to highlight everything that makes your workplace a great place to be. It’s a chance for potential candidates and future employees to explore your open roles, learn about your company culture and see all of the perks and benefits that come with joining your team.

Think of your career page as an interactive account of your employer brand. Done well, it can position your business as an aspirational workplace, helping you attract and retain the people who’ll drive your business forward.

Career page examples 

Your careers page is your recruitment front door. It’s a place where you communicate your workplace culture clearly and share all the important details about what it’s like to work at your company. 

The best careers pages inform and inspire people who want to join your team. They answer unspoken candidate questions like, “Would I feel like I belong here?”, “What does success look like?” and “Can I see myself thriving in this team?”.

So what makes a career page great? We’ve wrapped up five Australian careers pages that get it right. 

Employment Hero

What can we say? We couldn’t put together this article without including ourselves and here’s why. Our careers page is built with the intention of attracting top talent who want to join us on our mission of making employment easier and more valuable for everyone. We’re clear about who we are, what we stand for and where we’re going. 

Why it works:

• We share our values clearly and the expectations around work.
• We’re upfront about benefits, flexibility and our remote-first approach to work.
• We have an engaging video that showcases an employee who talks about what it’s like to work at Employment Hero.

People know exactly what they’re walking into. It also gives candidates a sense of what it would be like and if they’re aligned to our values and ways of working. 

Visit the Employment Hero careers page here.

Canva

Canva’s “Life at Canva” website goes far beyond a traditional careers page and immerses you in their world. They use it as a vibrant employer brand platform that houses everything any candidate would want to know about the company, all while giving you a front-row seat as to what working at Canva would be like.

Through their video storytelling, clear values and deep dives into life across their global offices, it makes candidates feel like they’re already part of the team before applying.

Why it works:

• The website gives a platform to authentic storytelling with real employee stories, building an emotional connection before candidates even hit ‘apply’.
• They clearly communicate the potential to make an impact, and explore creativity and growth opportunities.
• Candidates get a clear sense of what it would be like to join the team, right down to the specific location and team function.
• They provide an insight into life at Canva, including learning pathways and social impact initiatives.

Take a look at the Canva careers page here. 

Eucalyptus

From the outset of their careers page you can see instantly that healthtech company, Eucalyptus, leads with purpose. Everything is anchored in their mission and their why. Their careers page makes it clear that people, outcomes and ethics drive their business.

Why it works:

• Strong alignment to purpose and mission. It focuses on their ‘why’.
• Clean, confident design with smart use of employee testimonials to deepen candidate trust.
• Highlights contribution to impact-driven work and growth.

Take a look at the Eucalyptus careers page here. 

Wittner

Wittner’s careers page is a great example of how a longstanding Australian retail brand can feel modern, inclusive and inviting to jobseekers. It balances brand legacy with a clear employee value proposition, all while celebrating their focus on style and purpose.

​​Why it works:

• Personal tone with clear pathways for career growth.
• Strong focus on rewards, benefits and values.
• Well-aligned to brand personality and customer experience.

Take a look at the Wittner careers page here. 

Valiant Finance

Valiant Finance’s careers page is clean, straightforward, and culture-first. They focus on putting values, mission and employee testimonials front and centre.

Why it’s worth a look:

• Clear articulation of team values.
• Smart use of real stories to highlight culture through ‘a day in the life’ video content.
• Candidate-focused FAQs.

Take a look at the Valiant Finance careers page here. 

What information should be included on a career page?

Your career page is typically the first place future team members will get to know your business, so it’s worth making it feel personal and welcoming. It should provide prospective team members with a great impression of what it would be like to work with you, as well as why your company would be a place for them to develop a career.

A careers page that stands out will typically include the following information, plus a link to your open roles.

Company values

This is a chance for you to highlight your workplace values and highlight your ‘why’. This is a great opportunity for candidates to gain an understanding if your company is aligned with their own values and ways of working. 

Meet the team

This is where it gets personal. Use this as an opportunity to introduce your people. Whether it’s a profile, video, quote or short story, they all provide candidates a glimpse of who they will be working with, along with what support and teamwork they can expect. This humanises your business and makes your positions feel inviting.

Company culture

Here’s your opportunity to showcase how you conduct business and the culture that new hires can look forward to on their first day. Include photos of your office space, highlight the benefits of your workplace and give examples of how your team connects. Is it a Friday team lunch? Monday morning coffee catch-ups? A ping-pong tournament? All of these things provide insight into your workplace culture. 

How can a career page improve recruitment?

It can be easy to neglect your careers page, but we’re here to tell you to invest in it. 

A standout career page has the potential to actively boost and amplify your recruitment efforts. It’s the place where candidates can gather a clear idea of who your business is, what you stand for and why your workplace is somewhere they’ll want to grow their career.

Plus, you’ll get visitors to your careers page who are genuinely interested in joining your business. This means the potential for higher quality applicants and less time sifting through unqualified, unsuitable candidates.

Lastly, it helps you stand out in a crowded job market. When you have a dedicated webpage where candidates can search, learn, and explore opportunities in one place, it can make their decision a whole lot easier. Not to mention, if their first impression is a positive one, you can guide them straight to hitting the ‘apply’ button. 

Are LinkedIn career pages beneficial?

Yes, and we’ve got the data to back it up. In our Hiring Snapshot report, we found that LinkedIn is the most widely used platform for job postings, with more than half (55%) of SME business leaders using it, and over one-third (37%) naming it as one of their top three successful hiring sources.

Consider LinkedIn career pages a beneficial way to support your recruitment efforts. By tapping into a network of professionals, your company can be placed in front of the right people, all while making it simple for qualified candidates to learn about your open role and business. It’s also another opportunity to showcase what makes your company a great place to work. 

Your careers page is a hiring strategy you’re probably not using to its full potential

Candidates want to know what it’s really like to work with you and there’s never been a better time to learn from the best in the biz.

Whether you’re a scaling startup or a legacy brand, your careers page is a rare chance to speak directly to future team members. Use it to share your values, culture and the benefits of joining your team. Remember, when done right, your careers page becomes an incredibly powerful tool to attract, engage, and hire the exact people you want to work with. 

If you’re looking to transform your recruitment processes, consider our Employment Operating System. It brings everything HR, recruitment and payroll under one roof, empowering you to meet the right candidates where they are and give them a great experience in the process. 

Plus, with our employment solution, you’ll have access to the exact tools to create a standout careers page that’s as unique as your business is. Instead of a generic job listing, you have the opportunity to showcase your values, culture, and benefits in a way that truly reflects your workplace. It’s your own branded space to attract top talent and stand out in a crowded market.

Not ready to take the leap yet into the full suite of employment products? Take a look at our hiring tool and get started for free today.