Visit Victoria
At Visit Victoria, our role is simple yet powerful: To harness the power of our extraordinary visitor experience to inspire more travellers to visit Victoria.
Our ambition is to help grow the Visitor Economy to $53.4 billion by 2030, as forecast by Tourism Research Australia, by creating, converting and connecting demand. We position Victoria to compete globally, grow visitation and yield, and strengthen industry capability. Through partnerships with Government and industry, we ensure benefits are shared across Melbourne and regional Victoria.
About this Position
Full-time, fixed term to 31 December 2026
Hybrid working, Melbourne CBD based
We’re looking for an enthusiastic and highly organised Coordinator, Media & Communications to join our Corporate Relations team.
This is an exciting opportunity for an emerging communications professional who is passionate about media, public relations, tourism and storytelling. Working alongside experienced communications and public relations specialists, you will help deliver campaigns, media opportunities, content and events that generate positive coverage for Victoria’s tourism experiences, destinations and major events.
You’ll coordinate a variety of communications activities, support media and familiarisation programs, create engaging content and work closely with tourism operators, industry partners, government stakeholders and media representatives.
The ideal candidate is a strong writer who can manage multiple projects at once, build productive relationships and thrive in a fast-paced environment where no two days are the same.
About you
You are a proactive and adaptable communications professional with a passion for compelling storytelling and delivering exceptional outcomes.
You have strong writing skills, excellent attention to detail and the ability to work across a range of stakeholders and projects. You’re organised, collaborative and able to balance competing priorities while consistently delivering high-quality work.
You will bring:
• At least 2 years’ experience in public relations, communications, media, marketing or a related field
• Strong written communication skills, including experience developing media releases, media pitches, editorial content, briefs or reports
• Strong organisational and project coordination skills, with the ability to manage competing deadlines and priorities
• Experience supporting integrated communications, public relations or marketing campaigns
• A solid understanding of the Australian media landscape, particularly across lifestyle and travel
• Excellent interpersonal and stakeholder engagement skills
• A proactive mindset, sound judgement and the ability to work both independently and as part of a team
• An interest in tourism, lifestyle, travel, media and destination marketing
• A relevant tertiary qualification in communications, public relations, marketing, journalism or a related discipline
Experience using a CRM or media monitoring platforms will be highly regarded.
Why Join Us?
At Visit Victoria we are committed to providing an employment experience that ignites and challenges imaginations.
• Our work makes a positive impact on the Victorian community.
• Access to three paid ‘Ignite Days’ each year to explore Melbourne or regional Victoria to nurture your sense of adventure.
• Generous parental leave and paid volunteering days.
• A reward and recognition program that aligns with our passion for Victorian experiences.
• A hybrid working model and open contemporary office in the CBD.
Culture & Values
Visit Victoria provide an inclusive workplace which supports and fosters growth, professional development and delivering exceptional results for our partners, clients and industry.
Our values are embedded in our culture and communication.
• Passion – We love what we do.
• Creativity – Imagination without boundaries
• Collaboration – We work as one.
• Growth – We embrace growth and challenges.
• Connection – We are connected to people, culture and our country.
It takes all Victorians!
At Visit Victoria, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the state we promote.
We value and celebrate differences and encourage applications from people of all backgrounds and lived experiences, including age, gender, cultural backgrounds, religion, sexual orientation, disability and caring responsibilities. If you require any assistance to be included in our recruitment process, please contact p&c@visitvictoria.com.au, quoting the job title.
How to apply
To apply for this role, please submit your resume and a cover letter detailing your relevant experience and why you believe you are the ideal candidate for this position. Please ensure you complete the online applications questions.
This job advertisement is open until 13 July 2025. Interviews will be held week commencing 20 July.
Only shortlisted candidates will be contacted further. All applications will be treated with strict confidentiality.
