Crafting What’s Next. Now.
Are you a strategic, experience-led marketer who thrives on creating memorable campaigns, events and activations? Do you want to play a key role in shaping the future of Darwin’s largest shopping centre during an exciting period of transformation?
Casuarina Square is seeking an experienced Marketing Manager to join our Centre Management team in a full-time, permanent role. This is a rare opportunity to take ownership of the Centre’s marketing strategy while contributing to the next chapter of the Territory’s most prominent retail destination.
About the Role
As Marketing Manager, you will lead the development and delivery of Casuarina Square’s marketing strategy in alignment with the Centre Business Plan. You will be responsible for driving brand positioning, customer experience, visitation and commercial outcomes through the execution of engaging, multi-channel campaigns, events and communications.
Working closely with the Business Development Manager and Centre leadership team, you will maximise on-brand income opportunities, build strong stakeholder partnerships and ensure the end-to-end customer experience continues to evolve.
Across 2026, this role will play a key part in shaping and delivering the marketing strategy and launch activity for the $65 million redevelopment of Casuarina Square, ensuring clear communication, strong brand perception and sustained customer engagement throughout the transformation.
This is a hands-on, end-to-end role with responsibility spanning strategy, delivery, measurement and optimisation.
About Us
With over $2 billion in Assets Under Management (AUM), Sentinel Property Group is one of Australia’s leading unlisted property investment fund managers, known for disciplined, counter-cyclical investment strategies.
Founded in 2010, Sentinel has executed more than $1 billion in historical transactions and manages a diversified portfolio across retail, industrial, commercial, hospitality, and infrastructure assets nationwide.
Sentinel operates an integrated, in-house model across acquisitions, asset management, leasing, property management, development, and capital transactions—enabling strong governance, speed of execution, and long-term value creation. We are recognised for our high-performance culture, collaborative mindset, and commitment to professional excellence.
Casuarina Square is a cornerstone of Darwin and the surrounding areas. As the community’s largest shopping centre and servicing the Darwin community for 50 years, Casuarina Square is the one-stop shop for shopping, dining and entertainment. With over 180 stores, including Kmart, Big W, Woolworths, and Coles, as well as a variety of dining options, Casuarina Square has something for everyone. Based in the heart of the Northern Suburbs, the Centre is a short 15-minute drive from both Darwin and Palmerston City, with direct bus services connecting the three major hubs.
What’s in it for you?
- Lead marketing for a landmark asset during a major redevelopment
- Competitive Remuneration package with Sick Leave Bonus
- EAP program for our employees’ well-being.
- Be part of a collaborative, high-performing Centre Management team
- Make a meaningful impact through community partnerships and local engagement
- Work in a diverse, inclusive and supportive environment
- Access company-affiliated benefits and discounts
Key Responsibilities
- Develop and deliver the Centre’s annual marketing strategy in line with the Business Plan
- Plan and execute integrated, multi-channel campaigns, events, and activations
- Lead marketing communications throughout the redevelopment period
- Drive brand positioning, customer engagement, visitation, and commercial performance
- Manage the Centre’s marketing budget, media buying, and advertising briefs
- Oversee digital marketing channels and ensure best-practice execution
- Measure campaign performance, analyse results, and report on ROI
- Identify and maximise on-brand income opportunities
- Build and maintain strong relationships with retailers, agencies, suppliers, and stakeholders
- Collaborate closely with Centre Management and leadership teams
Skills & Experience:
- Tertiary qualifications in Marketing, Advertising or a related discipline
- Proven experience in retail, precinct or experience-led marketing roles
- Strong capability in planning and delivering integrated, multi-channel campaigns and events
- Experience managing marketing budgets, media buying and advertising briefs
- Sound knowledge of digital marketing platforms, channels and best practices
- Strong analytical skills with the ability to measure performance and report on ROI
- Excellent organisational skills, attention to detail and ability to manage competing priorities
- Exceptional written and verbal communication skills, including copywriting and proofreading
- Confidence working with retailers, agencies, suppliers and senior stakeholders
How to apply:
Casuarina Square is an ever-changing environment where no two days are alike. If you’re ready to be challenged, rewarded and have a blast while doing it, hit that apply button today! Or send an email with your cover letter, resume and availability to the team at peopleandculture@sentinelpg.com.au.
