About Netball Australia
Netball Australia (NA) is the driving force behind netball in Australia, shaping the game from grassroots to greatness. As a proud member of World Netball (WN), NA oversees national teams, the elite Suncorp Super Netball league, and fosters the sport at every level—from local courts to the global stage.
For nearly 100 years, Netball Australia has led, inspired, and supported a myriad of opportunities for thousands of communities and millions of Australians to play, deliver, watch, and ultimately love our sport.
We are rightly proud of our heritage, our standing, and our successes. Few teams in any sport, and even fewer organisations in any industry, enjoy the position and the positive pressure of being No. 1 in the World! You will be joining a team of passionate individuals who take pride in their skills, love what they do and thoroughly enjoy being part of making Netball one of the most loved sports in Australia.
About the Netball World Cup Sydney 2027
Brace Yourself for an unforgettable opportunity to be part of the world’s premier netball event. In 2027, Sydney will host the Netball World Cup, uniting 16 of the top international teams for 10 days of elite competition and global celebration. As we mark Netball Australia’s centenary, we’re building a tournament that champions inclusion, empowerment, and innovation—on and off the court.
We’re looking for passionate, purpose-driven people to help bring this vision to life. As part of the Local Organising Committee, you’ll join a collaborative team focused on delivering operational excellence, engaging fans, creating legacy, and making memories that will stay with you for a lifetime.
We offer a fun and flexible, hybrid work environment that supports balance, wellbeing, and professional growth – because we know great work happens when people feel empowered and included.
About the Role
This is both a strategically important and exciting role that will lead the development and delivery of an integrated marketing and communication strategy for the Netball World Cup Sydney 2027, driving fan engagement, maximise brand visibility, ensure stakeholder alignment and to be a key contributor in the achievement of the tournament commercial revenue objectives.
Overseeing campaign planning, media relations, PR, content creation, social and digital engagement you will ensure the tournament’s values and legacy objectives are reflected across all channels and drives the promotion and eyeballs onto the tournament through ticket sales and fan engagement.
Key Areas of Focus
Throughout your journey with the Netball World Cup Sydney 2027, you will:
- Develop and execute a multi-phase marketing strategy to build awareness, drive ticket sales, and promote major tournament milestones.
- Embed legacy messaging into all campaigns, highlighting community impact, First Nations and CALD community engagement, and sustainability.
- Manage key branding integration and promotional opportunities with the Tournament Broadcasters.
- Oversee creative development, media buying, and campaign performance across a selection of digital, social, print, broadcast, and outdoor channels.
- Lead and implement the digital, social, and content strategy across all relevant owned, earned, and paid platforms.
- Lead & implement proactive and reactive media strategies to protect and enhance reputation and support the drive for ticket sales & full attendance at key hospitality events
- Develop and implement fan engagement and activation strategies that align with the overarching marketing plan and campaigns.
- Lead the operational planning and delivery for all Marketing, Media and Communications activity in the lead up to, during and post tournament.
- Work in collaboration with our partners to help promote engaging and innovative fan experiences in the lead up to, and during, the tournament.
- Foster strong relationships across all internal and external stakeholder groups.
- Inspire and lead a team to think big, push boundaries, and deliver programs that create a lasting impact.
About You
You’re a strategic thinker, a creative storyteller, and a hands-on leader who knows how to make big things happen. With a minimum 6–8 years of experience in marketing, media, or communications, ideally in sport, entertainment, or major events and you know how to turn bold ideas into powerful campaigns.
You’ve led teams, developed & implemented purpose-built marketing strategies, launched campaigns, and delivered results. You thrive in fast-paced environments, love working across departments, and know how to bring people on the journey, whether it’s internal teams, government, brands, media, or senior stakeholders.
What sets you apart:
- Proven experience in major events, tournaments or rightsholder organisations
- Data-driven decision-making and marketing strategy planning
- Hands-on campaign development across media, PR, digital, social, content and comms
- Strong stakeholder engagement across commercial, media, government, and sport sectors
- Deep knowledge of brand, content, SEO/SEM, CRM, and analytics
- Exceptional written communication across formats—from press releases to web copy
- A passion for sport, storytelling, and creating campaigns that connect and inspire
Additional Information
Reporting into the General Manager – Revenue & Engagement, this full-time role will be based at Sydney Olympic Park, on a fixed-term basis through to October 2027. Given the unique nature of the sports industry, and the domestic & global reach of our organisation, travelling and working outside of our HQ and traditional office hours may be required from time to time. Our teams work flexibly, and we encourage the successful applicant to discuss flexible working options with their new Manager. For
We reserve the right to shortlist and interview suitable candidates as they are identified, so if this sounds like you, and we hope it does – please don’t delay your application. We do not take for granted the high volume of applications we receive, but please be aware this means we are only able to contact shortlisted candidates. Our recruitment process consists of a phone screening, two rounds of interviews, (virtual and in person) along with professional reference checks, and we’ll be here to guide you through the entire process!
Netball Australia & the LOC takes its Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. All successful candidates will undergo a criminal record and Working with Children check prior to employment and must be able to hold valid checks at all times throughout their employment. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries. We have a collaborative, supportive and diverse culture and promote the continued development of our team members! We believe your religion, age, disability, sexual orientation, gender identification or culture do not define you nor impact your application or employment with Netball Australia. We are a sport for all people across the community and take pride in providing a diverse, inclusive and safe environment for all.
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised groups tend to only apply when they check every box. If you think you have what it takes, but don’t necessarily meet every single point above, please still get in touch. We’d love to have a chat and see if you could be a great fit.
