Global X Sydney is seeking a dynamic Marketing Manager – B2B / Adviser to drive growth and engagement across our professional client segments including financial advisers, stockbrokers, and institutional investors.
Reporting to the Head of Marketing, you will own the development and delivery of the professional marketing strategy – translating it into high-impact campaigns, events and partnerships that drive measurable commercial outcomes.
This role combines strategic thinking with hands-on execution, ensuring marketing activity is aligned to business priorities and delivers tangible results.
Key Responsibilities
Develop and own the professional segment marketing strategy, working closely with Marketing and Sales leadership
Plan and execute integrated marketing campaigns, product launches, adviser events and partnership activations
Drive demand generation, including lead generation, segmentation and campaign execution across key channels
Partner with Sales to align marketing initiatives to pipeline development, client engagement and conversion
Manage end-to-end campaign delivery, including planning, timelines, briefing and coordination across internal teams
Track and report on campaign performance, optimising activity to improve engagement, lead quality and outcomes
Lead and develop an Events Coordinator, providing direction on campaign execution, event logistics, and quality control
About You
8+ years’ experience in B2B marketing, ideally within financial services, ETFs or funds management
Tertiary qualification in Marketing or a related field
Strong understanding of adviser, broker and institutional client segments
Proven ability to develop and execute marketing strategies that deliver measurable results
Experience working closely with Sales teams in a commercially driven environment
Familiarity with CRM and marketing automation platforms (e.g. Salesforce, Pardot)
Experience planning and executing events, sponsorships, roundtables and roadshows
You’ll be a commercially minded marketer who can translate strategy into execution and deliver high-quality outcomes in a fast-paced environment.
Why Join Us
Be part of a fast-growing ETF business where your work directly drives growth and engagement with the professional investment community. You’ll take ownership of high-impact marketing initiatives with clear commercial outcomes, working closely with Sales and senior stakeholders in a collaborative environment. This is an opportunity to deliver campaigns and programs that genuinely move the needle and see the tangible impact of your work.
How to Apply
Submit your CV and a brief cover letter via LinkedIn.
Applicants must have full working rights in Australia.
