Regional Sales Manager – Western Australia
Earthmoving Attachments | OEM, Dealer & Major Account Focus
Attach2 is Australasia’s leading supplier of excavator attachments. We work with OEMs, dealers, rental companies, and major end users across Australia and New Zealand. Our growth has been built on fast execution, strong relationships, and people who take ownership of results.
We are now looking for a Regional Sales Manager – Western Australia to grow our business across the country and take accountability for key strategic accounts.
This is not a maintenance role. It is for someone who wants to own a territory, win share, and build something meaningful.The Role
You will be responsible for planning and growing Attach2’s business in line with our commercial model and global strategy.Your focus will be on:Winning business from competitors where we have a right to winOwning and growing key dealer, rental, and end-user accountsDriving consistent, high-quality sales activity, face to face and by phoneDelivering budget outcomes with strong gross margin disciplineBuilding a healthy pipeline that converts, not just looks good on a reportThis role reports to the ANZ Sales Manager and works closely with product, operations, and support teams.What Success Looks Like
In this role, success means:Measurable growth in sales and gross profit across Western Australia Increased share of wallet within priority dealer and fleet accountsClear, accurate forecasting that operations can execute againstCustomers who see you as a commercial partner, not a supplierInternal trust earned through follow-through and straight communicationKey Responsibilities
Manage and grow key accounts across dealer, rental, and end-user channelsIdentify and develop new customers with meaningful annual valueRun disciplined account reviews and commercial discussionsChallenge customer buying behavior to unlock growthMaintain a live, progressing pipeline with clear next actionsForecast demand by customer and SKU to support planning and supplyRepresent Attach2 professionally at all times, on site and off siteKeep CRM information accurate and current through the teamWhat We Are Looking For
You will likely have:Proven experience selling into construction, earthmoving, OEM, or heavy equipment marketsA track record of owning key accounts and growing them over timeConfidence working with senior decision-makers and complex organisationsStrong commercial judgement around pricing, margin, and forecastingHigh personal standards around preparation, follow-up, and deliveryJust as important is how you operate:You take responsibility for outcomes, not excusesYou finish what you startYou bring solutions, not problemsYou act with urgency and purposeYou are direct, respectful, and clear in how you communicateWhy Attach2
A market-leading product range with strong OEM and dealer relationshipsA business that values action and accountabilityClear expectations and support to succeedOpportunity to grow into larger strategic account responsibility over time
