About the business
We are the team of the Mighty West, and we are for the West, fiercely proud of our unique 140+ years Western Suburbs heritage. Our famous Bulldog fighting spirit mirrors that of the West – the west of Melbourne and the west of Victoria – where hard work and standing up for what you believe in matters.
While our history guides us, our horizons have lifted, unprecedented opportunities await, and our ambitions loom large.
Our Club still exists to bring people together and create lasting memories, as much as it strives to win premierships. It’s about our people, and their shared passion for the red, white and blue. It’s about ambition, pride, determination, and having a place to call home. We’ll always be entrenched in
our community, embracing the beauty and strength in its diversity. It’s the story of what it means to be a Bulldog ‘Through & Through’.
We strive to create an inclusive environment where all are celebrated and belong regardless of age, ability, gender, sexual orientation, religion or background. We are a child safe organisation committed to the safety and wellbeing of all children and young people. If you are looking to be a part of a committed and passionate team, the Western Bulldogs encourage you to apply for this fantastic role.
Your contribution to the team includes
The role of the Operations & Ticketing Manager is to lead the planning and delivery of all operational requirements that support and add value to the Western Bulldogs member experience. This role is also responsible for:
- Lead the development and delivery of membership products, pricing strategies, renewals, and payment plan programs to drive member acquisition, retention, and revenue growth
- Manage membership inventory, reserved seating, etc, ensuring optimal utilisation and a seamless member experience across Marvel Stadium md Mars Stadium.
- Oversee committed bulldog member operations, including rollover processes, compliance programs, member communications, and initiatives to increase payment plan participation and reduce non-compliance.
- Lead the end-to-end fulfillment program, including planning, product development, logistics, supplier management, and budget oversight to ensure high-quality, on-time delivery
- Drive the development and continuous improvement of member merchandise, apparel, and fulfilment experiences through effective inventory management, stakeholder collaboration, and industry best practice research
- Lead the delivery of ticketing operations across AFL, AFLW, finals and major events, managing match day requirements, stakeholder ticket allocations, and liaison with the AFL, stadiums and ticketing providers
- Drive continuous improvement of ticketing processes, reporting, customer service, and database management, while supporting membership renewals
- Develop and deliver strategic ticketing initiatives, including annual ticketing plans, dynamic pricing, ticket sales campaigns, and innovative promotions to drive attendance, revenue, and fan engagement
- Lead ticketing operations and stakeholder management by coordinating ticket on-sales, managing branded assets and ticketing platforms, implementing new technologies, and maintaining strong relationships with the AFL, Ticketmaster, stadiums, and internal departments
Skills and experience
- Minimum 5 years’ experience in membership, ticketing, customer operations or a related commercial environment
- Demonstrated experience leading ticketing operations, ticketing strategy and inventory
management
- Proven experience managing membership operations, fulfilment programs and customer service delivery
- Experience working with CRM and ticketing platforms, preferably Archtics and Ticketmaster One
- Demonstrated experience analysing customer, attendance and revenue data to inform business decisions
- Experience managing supplier, venue and external stakeholder relationships
- Experience leading or developing team members
- Tertiary qualification in Business, Marketing, Sport Management, Commerce or a related
discipline (desirable)
What’s on offer
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Flexible working arrangements – up to 2 days working remotely opportunity
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Additional Work Life Leave – provided to those who are required to work weekends
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Birthday Leave – a day of leave available in the week of your birthday
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Close to West Footscray Station part of the new Metro Tunnel line
- Free onsite parking available
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Club membership – Free access to Western Bulldogs AFL and AFLW home games for you and your family
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Continuous learning & development – Array of paid and discounted professional training and development opportunities on offer
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Deals & Discounts with Club corporate sponsors – over 40% in some cases
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Parent friendly – Paid Primary and Secondary Carer’s Leave available
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Wellbeing focus including – we support our staff to complete a proactive wellbeing plan, free access to club gym, wellbeing sessions and activities across the year
How to Apply
Successful candidates will be required to hold a valid working with children check and a satisfactory
national criminal history check. If you are interested in working in a challenging yet extremely satisfying position, please click on Apply for this Job & attach your resume and a
cover letter outlining your key attributes. With strong interest expected, we’ll be reviewing applications as they come in and looking to appoint promptly.
Western Bulldogs acknowledges that we reside on traditional lands of the Kulin Nation. We offer our respect to the Elders of these traditional lands, and through them to all Aboriginal and Torres Strait Islander peoples past, presenting and emerging. Western Bulldogs encourages Aboriginal and Torres Strait Islander people to apply.
