As Brand Manager, you’ll take the lead in bringing our QSR brand strategy to life for Crust Gourmet Pizza – driving impactful campaigns, shaping product marketing and delivering results in market.
You’ll partner closely with the Marketing Manager and cross-functional teams to execute national campaigns, elevate brand presence and support franchisee success, all while using customer insights and data to continuously improve performance. This is a fast paced, hands-on role where you’ll have real ownership, collaborate with passionate teams and play a key role in growing a high-profile brand.
About Us
Retail Food Group (RFG) is a global food and beverage company headquartered in Queensland. As Australia’s largest multi-brand retail food and beverage franchise owner, we proudly roast and supply high-quality coffee in Sydney and own and produce our iconic Beefy’s pies and sweet treats right here in Queensland.
We’re a community of passionate people working together to create incredible customer experiences. From our iconic brands to our supportive franchise network, we’re united by a purpose: To strive for a positive customer experience in everything we do. With operations across the globe, we are on a mission to build a positive, supportive community where our people and franchise partners are empowered and thrive.
What you’ll be doing:
- Shape and deliver brand strategy with the Marketing Manager, setting priorities and performance targets
- Own product marketing and execute high-impact national campaigns that drive growth and market share
- Develop clear, compelling briefs and messaging that resonate with customers and support franchisees
- Turn customer insights and performance data into smarter, more effective marketing initiatives
- Act as the go-to for marketing communications, supporting franchisees and field teams
- Contribute to brand comms including newsletters, databases and campaign distribution
- Lead digital execution in partnership with internal teams and agencies to maximise results
- Collaborate cross-functionally to deliver seamless, on-brand campaigns from concept to launch
- Ensure all activity is high quality, compliant and consistent with brand standards
What we’re looking for:
We’re looking for a commercially savvy and hands-on Brand Manager who thrives in a fast-paced QSR or retail environment. You’ll bring a strong balance of strategic thinking and executional delivery, with the ability to turn insights into impactful campaigns that drive growth. A natural collaborator with solid business acumen, you’re confident working cross-functionally, partnering with franchisees and bringing customer-led marketing initiatives to life.
You’ll also bring:
- Experience in brand/marketing roles within QSR, FMCG, retail or food service is highly desirable
- Commercial smarts and data confidence; you love understanding the why behind the what
- Cross-functional leadership and franchise sensitivity
- A genuine love for food, storytelling, and customer-first innovation
- Tertiary qualifications in Marketing, Communications, or Business
What’s in it for you?
We’re building a team that’s bold, connected, and ready to grow – and we look after our people along the way:
- Join a business on the move, where you can make a real difference
- Hybrid working – balance time in the office and at home
- Work with a global brand and collaborate with international teams
- Enjoy perks that go beyond the basics – Including mental health leave, birthday leave, paid parental leave, WHEREFIT discounts and exclusive Employment Hero rewards!
- A supportive environment that encourages professional growth and career development
Ready to join brand on fire?
At RFG, we’re not simply ticking boxes – we’re redefining the way we work, lead, and grow. You’ll be part of an organisation that values innovation, fosters a strong culture, and is committed to making a meaningful impact.
If you’re excited about building something with heart, hustle, and a global vision – we’d love to hear from you.
👉 Apply now!
At Retail Food Group, we believe that a diverse and inclusive workplace is key to fostering innovation and success. We are proud to be an equal opportunity employer, committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or marital status. We celebrate diversity and are dedicated to creating an inclusive atmosphere for all employees. Join us and be part of a team where your unique perspectives and experiences are valued and encouraged.
For more information about RFG visit: www.rfg.com.au
