Bring
campaigns to life. Grow meaningful connections. Help save lives.
Are you a creative marketer who knows how to bring
campaigns to life through compelling storytelling, engaging content and digital
channels?
Do you combine creativity with data-driven thinking,
using insights to continually improve campaign performance and audience
engagement?
Are you looking for a marketing role where your work
has genuine purpose and every campaign helps make a real difference?
This is your opportunity to join the Royal Brisbane
& Women’s Hospital Foundation as our Marketing & Brand Specialist,
helping deliver integrated marketing campaigns that inspire generosity, grow
supporter engagement and ultimately help fund life-saving research, world-class
patient care and better health outcomes for Queenslanders.
Why you’ll love working here
At RBWH Foundation, you’ll be part of a collaborative,
high-performing Experience & Brand team where creativity, digital
marketing, fundraising and communications work side-by-side to deliver
integrated campaigns with real impact.
We offer:
·Permanent full-time opportunity based in
Brisbane (hybrid working available)
·$85,000 – $92,000 + 12.75% super + generous
NFP salary packaging benefits
·Flexible working arrangements
·Ongoing professional development
opportunities
·Additional leave benefits (including
study, volunteering and wellbeing initiatives)
·Central location with access to public
transport
·Join a purpose-driven organisation
supporting life-saving research and patient care
·Be part of a collaborative,
high-performing Experience & Brand team
·A culture that values collaboration,
innovation, continuous improvement and new ideas
Every campaign you help deliver has the potential to
inspire generosity that funds life-saving research, supports exceptional
patient care and creates lasting impact across our community.
About the opportunity
As our Marketing & Brand Specialist, you’ll
play a key role in delivering integrated marketing campaigns across digital and
traditional channels, combining compelling content, engaging digital
experiences and strong brand execution to grow awareness, participation and
long-term supporter engagement.
Working closely with the Marketing & Campaigns
Manager, Digital Fundraising Specialist and Creative Design Specialist, you’ll
help deliver high-quality campaigns that connect people with causes that
matter.
Operating within a modern, “always-on”
marketing environment, you’ll ensure our digital channels, communications and
content remain fresh, engaging and optimised for performance, while continually
using insights, testing and performance marketing principles to improve
results.
No two days are the same. One day you might be
developing content for a major fundraising campaign, the next analysing
campaign performance, optimising digital supporter journeys, designing campaign
assets or collaborating with internal teams to bring a new initiative to life.
This is an opportunity to work across the full
marketing mix while seeing the direct impact your work has on fundraising
success and the lives of patients and families.
What you’ll be doing
- Develop
engaging content aligned to integrated marketing campaigns and brand
priorities
- Execute
campaign activity across website, social media, email, SMS and other
digital channels
- Manage
and optimise owned digital platforms to ensure they remain current,
engaging and user-focused
- Develop
and maintain content calendars that deliver consistent, high-quality
communications
- Help
design and optimise supporter journeys from first engagement through to
ongoing donor retention
- Monitor
campaign performance, analyse results and apply insights to continually
improve engagement and campaign effectiveness
- Support
audience acquisition and digital marketing initiatives using performance
marketing principles
- Partner
with the Creative Design Specialist to produce high-quality digital and
print assets
- Work
collaboratively across fundraising, communications and impact teams to
deliver integrated campaigns and consistent storytelling
- Contribute
ideas, innovation and continuous improvement across the Foundation’s
marketing activities
- Represent
the Foundation at community events and activations from time to time,
including occasional evenings and weekends
About you
You’re a curious, creative and digitally capable
marketer who enjoys turning ideas into campaigns that genuinely connect with
people.
You love creating content that people want to engage
with, but you’re equally excited by analysing results, testing new approaches
and continually improving performance.
You’ll thrive in this role if you:
- enjoy balancing creativity with commercial
thinking and data-driven decision making
- are comfortable writing, creating content,
managing digital channels and collaborating on creative production
- enjoy working in a fast-paced environment where
priorities evolve and no two days look the same
- love collaborating with others to achieve shared
outcomes
- want your marketing expertise to make a genuine
difference in people’s lives
You’ll also bring:
- Demonstrated experience in digital marketing,
content creation and brand management
- Competence in Adobe Creative Suite (practical
testing will form part of the recruitment process)
- Experience managing websites, social media
platforms, email marketing and digital communications
- An understanding of performance marketing,
audience acquisition and digital campaign optimisation
- The ability to interpret campaign data and use
insights to improve engagement and supporter outcomes
- Strong writing, editing and storytelling skills
across multiple formats
- Excellent project management, organisational and
prioritisation skills
- An understanding of data security, privacy and
marketing compliance requirements
- Alignment with the RBWH Foundation’s mission and
values
Experience in the not-for-profit, healthcare or
research sectors, along with familiarity with donor databases or fundraising
platforms, will be highly regarded but isn’t essential.
Interested?
We’d love to hear from you. Please submit
your CV and a brief cover letter outlining your experience and motivation for
the role.
Applications will be reviewed as they are
received. Please direct all questions and enquiries to d.lovejoy@rbwhfoundation.com.au Please note this email address is for enquiries
only. Please apply online.
We welcome and encourage applications from people of all backgrounds, including
but not limited to Aboriginal and Torres Strait Islander peoples, people of
diverse cultural and linguistic backgrounds, people with disabilities,
neurodivergent people, people from the LGBTQIA+ community, and individuals
across all age groups.
