The Foundation is deeply committed to ensuring a safe and respectful culture, aimed at fostering
inclusiveness and valuing diversity. We drive and promote an inclusive culture throughout our organisation and in the communities we interact with. We encourage applicants from all backgrounds to apply.
About Us
Now is an incredibly exciting time to join the Perth Children’s Hospital Foundation. The Foundation is an iconic West Australian charity with a proud history spanning more than 100 years, and with one single beneficiary, the Perth Children’s Hospital, we are dedicated to ensuring our sick children continue to receive the world class healthcare they deserve.
We are seeking a highly motivated and experienced Head of Marketing to join our team and play a key role in supporting the Foundation’s Fundraising efforts. This is a unique opportunity to contribute to a bold vision for children’s health in WA, working alongside a dynamic and purpose-driven team.
About the role
The Head of Marketing is a senior leadership role responsible for stewarding the Foundation’s entire
marketing system to drive sustainable revenue growth, uplift brand health, and strengthen the organisation’s reputation and impact across Western Australia and beyond.
As a member of the Senior Leadership Team, the role reports to the Chief Executive Officer and
serves as a strategic adviser to the Executive. The Head of Marketing partners closely with all Department Heads to ensure marketing is integrated across organisational strategy and operations, enabling aligned planning, insight driven decision making, and cohesive delivery.
The role ensures Marketing is understood and valued across the Foundation, building organisational literacy on how marketing drives both long term brand equity and short-term organisational outcomes. Working collaboratively with stakeholders, the Head of Marketing embeds a unified, evidence based, and future focused marketing function that supports the Foundation’s mission and amplifies its impact.
The role will undertake a variety of tasks, including:
- Lead, coach and develop a high‑performing Marketing team with a culture of clarity, accountability, innovation, and continuous improvement.
- Translate insights, data and market intelligence into strategic opportunities that guide organisational decision‑making.
- Manage brand strategy, brand governance, and brand health management to ensure the Foundation stands out in a competitive WA philanthropic market.
- Oversee Marketing’s role in driving, nurturing, and converting new donor leads across priority B2B (corporate, HNW, philanthropy, community organisations) and B2C (direct donors) segments.
- Design and optimise a future‑fit, efficient marketing operating model that enables scalability and agility.
- Serve as a strategic partner to the Executive and work closely with all Department Heads to ensure marketing is fully integrated across organisational operations.
- Oversee the marketing budget, ensuring effective prioritisation, cost‑efficiency, and ROI across activities.
About You
You have a tertiary qualification in Marketing, Communications, Business or related field, with proven experience in marketing leadership roles. You excel in shaping brand, marketing and growth strategies in complex, multi‑stakeholder environments.
Your expertise includes proven success in brand strategy, stewardship and building brand equity across competitive or mission-driven sectors, with strong experience spanning both B2B and B2C ecosystems.
You are known for exceptional communication, collaboration and storytelling. A values-led, ethical and human-centred leader, and bring a proactive, solutions focused mindset with the confidence to challenge, innovate and drive continuous improvement.
Some of our staff benefits include:
- Additional Christmas and Birthday leave
- Reproductive leave available
- Access to various corporate discounts
- Decrease tax and increase your take home pay by salary packaging up to $15,899 of Living expenses and up to $2,650 on Entertainment Benefits each FBT year.
- Extensive health and wellbeing benefits
- Modern offices and end of trip facilities
- Discounted private health insurance
If this sounds like the next step in your career, hit ‘Apply Now’
If you would like more information about the role, please email hr@pchf.org.au
