At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialize in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and development ensures we stay at the forefront of the industry, earning us recognition as Australia’s best-rated and most revered marketing agency.
We thrive on collaboration and a growth mindset, focusing not just on technology but on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia’s first-choice agency for digital marketing solutions.
Are you highly organised, detail-oriented, and passionate about delivering quality work at scale? Do you thrive in structured environments where accuracy, consistency, and efficiency are key to success?
As a Link Builder, you will play a critical role in executing large-scale link-building campaigns that support the SEO strategies of a diverse portfolio of brands. Working within our SEO Delivery team, you will be responsible for building and managing high-quality backlinks using our proprietary systems, internal processes, and established quality standards.
This role is suited to an experienced link-building professional who can confidently manage multiple campaigns, identify quality link opportunities, and consistently deliver against production targets. You will work collaboratively with the SEO team to execute scalable link-building campaigns while contributing ideas to improve processes and operational efficiency.
Responsibilities
- Reporting to and working closely with the Link Manager and SEO team to execute link-building strategies that support client SEO campaigns.
- Building and managing backlinks using internal platforms, workflows, and proprietary systems while maintaining quality and compliance standards.
- Researching, evaluating, and identifying relevant websites and link opportunities based on established qualification criteria.
- Reviewing prospective websites for quality, authority, relevance, and compliance with internal guidelines before link acquisition.
- Managing multiple concurrent link-building campaigns while consistently meeting delivery targets, quality benchmarks, and turnaround times.
- Maintaining accurate campaign records by updating internal systems, trackers, and documentation throughout the link acquisition process.
- Monitoring completed backlinks to ensure successful placement and proactively identifying issues requiring remediation.
- Following established Standard Operating Procedures (SOPs) and quality assurance processes while identifying opportunities to improve workflows.
- Collaborating closely with SEO Specialists, Delivery teams, and Operations to achieve monthly campaign objectives.
- Supporting the continuous improvement of internal processes by providing feedback and recommendations to enhance efficiency and campaign performance.
To Be Successful in This Role, You Must Have
- A degree in Marketing, Digital Marketing, Communications, Information Technology, Business, or a related discipline (preferred but not essential).
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At least two (2) years of experience in link building, SEO, digital marketing, or a similar operational role.
- A solid understanding of SEO fundamentals, backlink acquisition, website quality assessment, and link-building best practices.
- Exceptional attention to detail and a commitment to producing accurate, high-quality work.
- Strong organisational and time management skills, with the ability to manage multiple priorities and consistently meet deadlines.
- Excellent written English communication skills.
- The ability to work independently while collaborating effectively within a fast-paced team environment.
- Experience using Google Workspace, spreadsheets, and web-based tools.
- A proactive mindset with a strong sense of accountability, ownership, and continuous improvement.
- While this is a remote role, we are currently focusing our search on candidates based in the Philippines.
Key Performance Indicators
- Number of quality backlinks successfully delivered within each production cycle.
- Accuracy and compliance with internal quality assurance standards.
- Achievement of productivity and campaign delivery targets.
- Timely completion of assigned work and adherence to agreed delivery schedules.
- Accurate maintenance of campaign documentation and internal reporting.
- Contribution to process improvements and operational efficiency initiatives.
The Perks
- Work from Home 🏠
- Ten days Paid Personal leaves (Vacation leaves, etc) 🌴
- Paid Public Holidays
- HMO 💊
- Career Development and Training Programs 🚀
- Service recognition awards 🏅
- Get together drinks/food social 🎉
🌟 What you can expect at OMG
🤝 A genuinely supportive team
Collaboration is at the heart of everything we do. You’ll be surrounded by talented, approachable people who are always willing to share knowledge, celebrate wins, and help each other succeed.
📈 A culture of growth and development
We believe in continuous learning. Whether you’re mastering your craft, taking on new challenges, or progressing your career, we’ll support your growth every step of the way.
🎉 A positive, people-first environment
We work hard, but we also enjoy the journey. From team events and social catch-ups to celebrating milestones together, we’ve created a workplace that’s energising, inclusive, and genuinely fun.
🌏 Diversity and inclusion
Our strength comes from our people and the unique perspectives they bring. We’re committed to building an inclusive workplace where everyone feels respected, valued, and empowered to contribute.
Join us and be part of a team where your ideas matter, your growth is prioritised, and your impact is celebrated! 🚀
