Marketing Associate – Retail Programs & Member Services

POSITION DESCRIPTION

Role

Marketing Associate – Retail Programs & Member Services

Reporting to

Retail Programs & Marketing Manager

Positions supervised

Nil – liaises with external merchandising and/or contractor resources

Location

Canning Vale, Perth WA

Employment type

Full-time

Position Description effective

June 2026

Organisation Overview

Market West, The Chamber of Fruit & Vegetable Industries in Western Australia Inc, is a not-for-profit, member-based organisation representing fruit and vegetable wholesalers operating within the Perth Markets in Canning Vale. Market West supports the WA fresh produce supply chain and delivers programs, communications and events that add value to members, retailers and industry stakeholders.

Role Purpose

The Marketing Associate – Retail Programs & Member Services supports the Retail Programs & Marketing Manager to deliver Market West’s retail programs, member services, marketing and events. It is a hands-on, field-facing role focused on growing and supporting the A Better Choice! retail program, providing responsive day-to-day service to members, retailers and wholesalers, and assisting with content, digital channels and major events including the annual Market West Ball.

The position suits a motivated, early-career marketing professional looking to build experience across program delivery, communications and stakeholder engagement within the fresh produce and retail sector.

Key Responsibilities

Retail Programs – A Better Choice!

·       Engage and recruit independent fruit & vegetable retailers into the A Better Choice! program and guide new retailers through a smooth onboarding process.

·       Co-ordinate the distribution and delivery of marketing assets and point-of-sale (POS) materials to participating retailers and market buyer bays, ensuring timely delivery.

·       Conduct regular in-store and market visits to build relationships, provide support, gather feedback and champion the program’s benefits – representing the A Better Choice! brand with energy and professionalism.

·       Collect and organise in-store photos of POS displays to verify that A Better Choice! branding is consistently and attractively presented, following up any compliance issues as needed.

·       Provide responsive, day-to-day support to retailers and wholesalers involved in the program, addressing enquiries and helping ensure their success and satisfaction.

·       Support program campaigns and activations such as Shop & Win, the People’s Choice Awards and the Retailer of the Year (ROTY) program, including co-ordinating secret shopper visits.

Member Services

·       Act as a responsive first point of contact for Market West members, supporting them to make the most of the organisation’s services for their business.

·       Assist with member engagement and communications including preparing member EDMs and updates.

·       Maintain accurate and up-to-date member and retailer contact records across Market West’s systems.

Marketing, Digital & Content

·       Assist in creating, scheduling and distributing monthly newsletters and EDMs through Hubspot.

·       Prepare content suitable for social media and website posting, keeping a finger on the pulse of social media trends and fresh produce seasonality to contribute content ideas.

·       Support Market West’s social media presence across Instagram, Facebook and LinkedIn.

·       Assist with content updates to the Market West website.

·       Support the development of marketing performance reports, including tracking key metrics.

·       Produce simple marketing creative using tools such as Canva and CapCut.

Events

·       Support the Retail Programs & Marketing Manager with planning and executing industry events, including the Market West Ball (incl. Retailer of the Year), Hort Connections and the Cherry Auction.

·       Assist with event logistics, materials, attendee co-ordination and on-the-day support.

General

·       Help maintain Market West’s contact lists and communications tools (HubSpot, ClickSend and Outlook).

·       Other tasks and responsibilities as requested by the Retail Programs & Marketing Manager or CEO, consistent with capabilities and available time.

Qualifications and Experience

·       Marketing graduate, or 1-2 years’ experience in marketing, communications, business or a related field.

·       Strong digital marketing, social media, written and verbal communication skills.

·       Highly professional and organised, with good attention to detail, digital fluency and time management.

·       Confident engaging with stakeholders face-to-face.

·       A positive, proactive, hands-on attitude and a willingness to learn.

Highly Desirable

·       Demonstrable experience and skills with Canva, CapCut and HubSpot.

·       Demonstrable interest in retail, FMCG and/or fresh produce.

·       Knowledge of fruit and vegetable retail and wholesale environments, including independent retailers.

Other Requirements

·       Current, valid WA driver’s licence.

·       Own reliable vehicle that is registered, insured & maintained (motor vehicle allowance for work use).

·       Current working rights in Australia (citizen, permanent resident, or suitable visa).

·       Satisfactory National Police Clearance issued within the last six (6) months.

·       Ability to pass a pre-employment medical assessment, including drug and alcohol screening.