Hello from Industry Beans! We’re a specialty coffee company with a small but strong family of coffee
brands.
We’re looking for a Full-Time Content & Social Media Marketing Specialist to join our Head Office in Melbourne. In this role, you’ll be responsible for taking for content and social media for two brands within the Industry Beans Group: dc Coffee, and Caffé Ducale. Under the guidance and support of the Marketing Manager, this role will be responsible for driving internal and external content production, developing and executing content plans, and taking the lead on creator and influencer collaborations that drive reach and brand recall.
About Industry Beans
Launched in 2013, Industry Beans is an award-winning specialty coffee roaster, café operator, wholesale and retail brand. From grassroots beginnings, Industry Beans has grown into a refined coffee brand operating across Melbourne, Sydney and Brisbane through hospitality, wholesale and direct to consumer channels.
The Industry Beans Group proudly operates two leading brands in the coffee industry. It’s an exciting time to join the team with a wide variety of products and channels to market to succeed in.
If you have strong content and social media experience, a creative flair, and the ability to translate business objectives into content that delivers results, we’d love to meet you.
This role offers the opportunity to:
- Be part of a supportive and engaged team
- Enjoy Wellness benefits
- Benefit from flexible working arrangements
- Grow within an innovative, exciting and fast-moving company
- Drink unlimited coffee!
Key Responsibilities
- Develop and manage brand content calendars, planning content to deliver against key
marketing goals
- Lead all aspects of brand shoot production, from briefing and stakeholder coordination to supplier management and on-camera appearance as needed
- Lead influencer and creator campaigns, including outreach, product send-outs, and sourcing user-generated content
- Maximise content production budgets with a mix of agency and contractor engagement
- Shoot and edit engaging organic video content for social media, as well as video assets for paid social campaigns
- Write social-first copy that brings campaign messaging and brand tone of voice to life
- Schedule and publish social media content, monitor performance metrics, and deliver
recommendations to improve reach and engagement
- Manage daily community engagement across social channels alongside the Customer Service
team
- Maintain content, contact, and asset databases, keeping file management and business platforms well organised
- Collaborate cross-functionally and support content activity across other brands within the group
About You
- 3+ years experience in content and social media roles
- Strong project management and communication skills
- A passion for coffee Diploma or Degree in marketing or business
- Excellent attention to detail
