An exciting opportunity has emerged for a Senior Brand Manager to join our Marketing Department in Melbourne. Reporting to the Group Marketing Manager, this pivotal role will lead the development and delivery of strategic, insight led brand and marketing plans across our Service Bodies portfolio.
The Senior Brand Manager will take ownership of large scale, complex initiatives and integrated multichannel campaigns, driving strong alignment across the business. By translating market insights and customer needs into clear, compelling strategies, this role will deliver cohesive
activity that achieve meaningful, measurable results for our business.
About the Business
Hidrive Group is a 100% Australian owned, ISO certified organisation with an established national
footprint. We engineer, design, manufacture and install service bodies for utes, trailers, and trucks from six locations nationally. We’re vertically integrated with a great team, good systems, strong leadership, a loyal recurring client base and specialised market knowledge. This is an outstanding
opportunity for a dynamic and values aligned Senior Brand Manager to take your career to next level.
About the Role
- Develop and refine multiyear brand strategies, ensuring alignment with business objectives,
category trends and future growth opportunities
- Lead the development and execution of strategic, insight driven brand and marketing plans
- Translate complex data into clear, actionable strategies that drive commercial growth and
brand impact
- Provide market, category and competitor insights to inform strategic decision making across the business
- Collaborate with sales, engineering, customer, operations, and executive teams to deliver
business wide programs such as customer journey optimisation and brand experience mprovements
- Drive continuous improvement through test and learn frameworks, post-campaign reviews
and performance analysis
- Oversee multi-channel go-to-market strategies that strengthen audience engagement and
deliver measurable results
- Manage budgets, optimise spend and drive marketing efficiency through data-led
decision making
- Build and maintain strong relationships with senior stakeholders, cross functional teams
and external agencies
- Lead and mentor a high-performing team, supporting capability development and
collaborative culture
- Oversee end to end campaign planning, creative development, and asset delivery across key
channels
- Ensure brand consistency and excellence across internal and external touchpoints
Minimum Requirements
- Minimum 10 years’ marketing experience across a range of industries
- Minimum 3 years’ team management experience
- Tertiary qualifications in Business/Marketing or similar
Skills and Competencies
- Proven experience delivering data driven marketing strategies across complex environments and diverse industries
- Strong commercial acumen with a track record of improving campaign ROI, optimising marketing budgets and supporting broader business performance
- Demonstrated ability to influence senior leadership and collaborate effectively with cross
functional teams at all levels
- Proven experience leading and developing a high-performing marketing team, managing
multiple direct reports and guiding specialist disciplines toward cohesive outcomes
- Expertise in transforming insights into high impact creative, messaging and channel strategies
- Experience developing and refining measurement frameworks, dashboards and reporting
processes that drive continual optimisation
- Experience using test‑and‑learn methods and A/B testing to improve customer journey
performance and marketing effectiveness
- Ability to quickly understand new markets, prioritise effectively, navigate ambiguity and deliver meaningful outcomes at pace
- Strong leadership capability across marketing delivery, guiding marketing team members, cross-functional partners and agency stakeholders through end-to-end campaign and project execution
- Strong problem-solving capability, applying detailed insights to optimise brand performance, customer acquisition and commercial outcomes
- Demonstrated success leading integrated marketing activity across the full marketing mix,
ensuring alignment, collaboration and quality across internal teams and external partners
What we Offer
- Work with a motivated team who know and believe in Hidrive’s core values and enjoy delivering a great product that is proven and well regarded in its market space
- Attractive salary package, plus incentive scheme after qualifying period and quality ICT equipment
- Enjoy a positive culture of confidence and trust
Ready to Apply?
Apply by submitting your resume and a detailed cover letter, addressed to the Group Marketing
Manager.
Download the full position description:
https://hidrive.com.au/wp-content/uploads/2026/04/PD_Senior-Brand-Manager_External-applicants.pdf
