PR Coordinator

Our PR Coordinator is responsible for managing relationships with influencers, creators, and key partners to strengthen Hello Molly’s brand presence across digital and social channels. This role supports the execution of influencer marketing initiatives to build brand awareness, drive product visibility, and strengthen relationships with creators. This role combines relationship-building, campaign execution, and trend awareness to deliver impactful collaborations that align with brand values.

What You’ll Do: 

• Research, identify, and manage influencer partnerships aligned with brand strategy
• Support and coordinate the end-to-end execution of influencer campaigns, from talent sourcing through content delivery and reporting
• Negotiate rates/packages to maximise value
• Draft clear briefs/contracts (deliverables, timelines, usage rights, disclosure) and route for approvals. 
• Monitor and track influencer performance, content usage rights, and reporting metrics to deliver concise campaign reports. 
• Support budget tracking, invoices, and reporting
• Oversee gifting/creator programs from outreach to dispatch, follow-ups, content collection, and compliance.
• Support building and executing a successful ambassador program from the ground up
• Maintain influencer databases, contracts, and communications
• Fulfil all product requests related to influencer campaigns –  Manage logistics end-to-end, including international parcel movements and on-site execution needs. 
• Support PR initiatives that overlap with influencer campaigns, including product launches, events, and seasonal moments
• Build and nurture relationships with influencers, creators, talent managers, and key partners in priority markets.
• Build and nurture relationships with key editorial editors including sample sending, pitching, and follow ups to ensure editorial placements across US, AU, and UK
• Stay up to date on industry trends, competitor activity, and emerging talent
• Oversee internal comms and own shared calendars to keep all activations on time and on brief. 
• Deep understanding of popular culture, digital trends, and platform evolution to inform strategy and talent selection

What You’ll have: 

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience).
• 2+ years experience is essential – fashion, beauty or lifestyle experience is highly desirable but not essential.
• Knowledge of emerging talent and platforms to keep the brand relevant, relatable and aspirational with consumers
• Proven track record of negotiating contracts and deals with micro to macro influencers
• Extremely organised with keen eye for the finest of details. 
• A master of efficiency; you plan, map out and action tasks independently of direction. 
• You are hungry for a career with opportunity; no two days are the same and you flex accordingly. 
• You are positive, engaged and upbeat, approaching each task with the same level of care and enthusiasm. 
• A natural communicator who collaborates with ease.
• You are a DOER; finding solutions over challenges, no task is too big or too small. 
• You think on your feet and can plan with creativity. 
• Comfortable packing samples and occasionally working after hours at events
• Must possess excellent written and verbal communication skills

What else?

• Full-time, in-office role (Alexandria HQ)
• Immediate start for the right person
• Access to staff discounts from day 1
• Dog-friendly office, free snacks and parking
• Access to Hello Molly events
• 2 round interview process – we like to be upfront with hiring!!

Why Hello Molly?

Because we DREAM big! Diversity, Responsibility, Empowerment, Ambition and Mateship aren’t just words here, they’re how we show up every day. If this sounds like you, hit apply now or send through your CV/portfolio to hr@hellomolly.com.au.

No agencies at this time – we’ll reach out direct, thank you.