WHO WE ARE
Ever had a super scrumptious dim sim or crispy spring roll at a pub or club? Chances are — it was Hakka.
For over 40 years, Hakka has been a leader in Australia’s Asian food category. From spring rolls and dim-sims to dumplings and Asian ready-to-serve favourites, our brands like Hakka, Vinaco, and Chung Yuen are trusted across retail, foodservice, and commercial channels nationwide.
THE OPPORTUNITY
Are you a Sales Superstar wanting to take on a new challenge? Ready to step up from end-user sales into key account and distributor relationships?
We’re looking for an Area Sales Representative to grow our foodservice presence in NSW & ACT, and put our iconic products in more kitchens, menus and plates.
This is your chance to own a territory, build a network, and grow into bigger accounts.
WHAT YOU’LL DO
Reporting directly to the NSW State Sales Manager, you’ll be responsible for but not limited to:
-
Building strong relationships with our Foodservice end users (HORECA, pubs, clubs, caterers, universities, hospitals, etc.) and distributors
- Winning new business while growing existing accounts
- Running product tastings, trade shows, and menu presentations (yes, you’ll be showcasing spring rolls & dim sims!)
- Educating customers on product preparation, application and key selling points
ABOUT YOU
Are you a foodie wanting to grow with a Market Leader? This role is for you!
We’re looking for a Sales Representative with:
- 2+ years experience in Food Service sales
- Experience working with end users — ready for the next challenge into broader account management
- Confidence and readiness in closing deals
- Highly organised, self-driven and disciplined with time management
- Comfortable presenting and cooking products
- Must be comfortable handling and presenting pork and beef products
- A valid NSW driver’s licence + willingness to travel
WHAT YOU’LL GET
- A clear pathway into key account & distributor management
- Career growth with a well-established, expanding brand
- Real ownership — run your territory like your own business
- A recognised product range that sells (everyone loves a great dim sim!)
- Competitive salary package + performance bonus
- Fully maintained company vehicle + fuel card
- Generous staff discounts across our full product range
- Ongoing training & development + support
If you’re passionate about food, love being in front of customers, and are ready to take the next step in your sales career — we’d love to hear from you.
Please note the successful candidate will be required to complete a background police check and driving history check.
