ABOUT US
For over 40 years, Hakka has been at the heart of Australia’s Asian food category. We proudly blend authentic Asian heritage with a modern Australian identity and are home to trusted brands like Hakka, Vinaco, and Chung Yuen — enjoyed across retail, foodservice, and commercial channels nationwide.
We’re looking for an Area Sales Representative to join our NSW Sales Team in taking ownership of NSW and ACT, driving growth across our Food Service channels. You’ll be trusted to run your
territory, build demand, and represent our brand where it matters most — in front of customers.
ABOUT THE ROLE
As the NSW/ACT Area Sales Representative, you will play a crucial role in driving sales and expanding our market presence within the FMCG sector across Greater Sydney, the NSW Region, and the Australian Capital Territory. Your efforts will directly contribute to the growth and success of our business in Australia!
Reporting directly to the NSW State Sales Manager, you’ll be responsible for, but not limited to:
- Driving profitable sales growth across Foodservice channels in the NSW/ACT regions.
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Building and growing relationships with our Foodservice end users (HORECA, pubs, clubs, caterers, takeaways, universities, schools, hospitals, and distributors).
- Actively driving sales demand by calling primarily on end users to achieve sales targets.
- Winning new business while expanding and protecting existing accounts.
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Representing Hakka by conducting food tastings, trade shows, and menu presentations aligned with brand values.
- Upskilling and educating end users and distributors on product preparation, application and key selling points.
- Attending networking and business development events to build network/brand awareness.
- Actively gather market intelligence and feed insights back to sales and marketing.
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Develop and implement documented territory sales plans that align with national strategy to drive sales growth.
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Update CRM database, ensuring customer calls and activities are accurately recorded, and new end user call targets are met.
ABOUT YOU
- A valid NSW driver’s licence, and willingness to travel within the NSW region.
- Minimum 2 years experience in Food Service sales.
- Strong commercial mindset with the ability to negotiate, influence and close deals.
- Strong interpersonal skills with the ability to build solid working relationships with internal and external stakeholders.
- Comfortable presenting and cooking products for customers (commercial cooking qualifications highly regarded, but not mandatory).
- Must be comfortable handling and presenting pork and beef products.
- Highly organised, self-driven and disciplined with time management.
- Proficiency in using Microsoft Office Suite.
- Ability to work independently and as part of a team.
WHAT YOU’LL GET
- Genuine autonomy; manage your territory like it’s your own business.
- To further grow your career with the Market Leader.
- Established, credible product range with strong market opportunity.
- Clear opportunity to grow with a business that’s expanding.
- Competitive salary package with performance-based bonus scheme.
- Provision of a fully maintained company vehicle and fuel card.
- Generous staff discounts across our full product range.
- Access to structured learning & development pathways for career progression.
- Access to our Employee Assistance Program (EAP) for confidential counselling and
support.
If you love food and you are passionate about sales, and know how to turn relationships into results — we want to hear from you.
Please note the successful candidate will be required to complete a background police check and driver licence check.
