About Us!
We are greyhound lovers who facilitate the commercial operation of our vibrant sport of greyhound racing. GRNSW is invested at every stage of the greyhound lifecycle from kennel to couch; breeding, racing to pet placement. GRNSW is committed to the long-term sustainability of the industry by caring for our People, Pups and Participants. Greyhound Racing NSW is the body corporate of our industry, charged with providing strategic direction, innovation and governance. GRNSW promotes the exciting racing aspect of the industry, as well as the equally important rehoming of our athletes.
About the role!
Reporting to the Head of Marketing and Media, the Marketing Manager is responsible for turning marketing strategy into high-performing campaign activity across GRNSW and GAP. The role provides strategic support to the Head of Marketing and Media, with a strong focus on paid media, campaign execution, performance optimisation, audience targeting, reporting, CRM, marketing automation and continuous improvement.
The role owns GAP campaign and event website content, including adoption event uploads, campaign updates, paid media landing pages and data integrity. It does not own TheDogs.com.au, which sits with the Media Manager, or corporate website approvals, which remain with the Head of Marketing and Media.
About the responsibilities:
- Support the Head of Marketing and Media in developing and delivering strategic marketing initiatives, campaign plans and audience engagement strategies across GRNSW and GAP.
- Lead the end-to-end delivery of integrated marketing campaigns across paid, owned and digital channels, ensuring projects are delivered on time, within budget and aligned with business objectives.
- Plan, execute and optimise paid media campaigns across search, social, display, video and other digital platforms to maximise reach, engagement, lead generation, conversions and return on investment.
- Manage digital marketing initiatives including CRM, audience segmentation, marketing automation, SEO/SEM and website optimisation to enhance customer journeys and campaign performance.
- Oversee the GAP website, ensuring content is accurate, engaging and up to date while supporting adoption, fundraising, event promotion and campaign conversion objectives.
- Analyse campaign performance, digital analytics and audience insights to prepare reports, measure ROI and continuously improve marketing effectiveness through data-driven recommendations.
- Collaborate with internal stakeholders, creative and media agencies, and external partners to deliver integrated marketing campaigns that strengthen the GRNSW and GAP brands.
- Provide campaign direction and support across social media, digital content and communications to ensure consistent messaging and alignment with organisational priorities.
- Manage campaign budgets, timelines and performance while identifying opportunities, mitigating risks and ensuring marketing activities deliver measurable business outcomes.
- Champion best practice in digital marketing, ensuring all activities reflect GRNSW’s brand standards, organisational values and strategic objectives.
About our Perks!
- Christmas holiday shutdown period for two weeks.
- 5 for 4 weeks Annual Leave initiative. Take 4 weeks AL within a year, and you receive a 5th AL week to take in the same year.
- Hybrid working and flexible work hours.
- $1000 Wellbeing payment provided at $250 per quarter for you to take care of you.
- Employee Wellbeing Platform ‘Sonder’ for you and your family.
- Bi-yearly company-wide events.
- Truly a great culture where we all are invested in our People, Pups and Participants!
About our Values aligning with yours!
- Integrity in practice – Demonstrates a consistent and uncompromising commitment to the highest personal, and professional standards.
- Collaboration in practice – Values the importance to consistently establish and maintain credibility, engagement, and partnerships with a broad range of people.
- Accountable in practice – Willingness to be held to account for decisions, performance, emotions, and behaviours.
- Respect in practice – Respectfully acknowledge differences and consistently accommodate various opinions in their decision-making and actions.
- Excellence in practice – motivated to deliver quality service and critique current practices with a critical lens, to seek innovative improvements with a positive and sustainable impact.
About You!
- Tertiary qualification in marketing, communications, digital media or a related field, or equivalent professional experience.
- Minimum 5 years experience in marketing, with demonstrated paid media, campaign execution and digital performance experience.
- Proven experience managing paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, YouTube, display or other relevant
channels.
- Strong campaign management skills, including briefing, scheduling, budget tracking, stakeholder coordination and performance reporting.
- Strong analytical capability, with the ability to interpret campaign data and turn insights into practical recommendations.
- Experience working with media agencies, creative agencies and external suppliers to deliver campaign outcomes.
- Strong understanding of audience segmentation, CRM, marketing automation and lead generation.
- Excellent written communication skills, with the ability to develop clear briefs, reports and campaign messaging.
- Strong organisational skills and ability to manage multiple campaigns, brands and deadlines at the same time.
- Experience managing website campaign content, landing pages, event uploads or digital content workflows is desirable.
- Confident stakeholder management skills and willingness to provide constructive recommendations and new ideas.
- High-level personal ethics, integrity, respect for others and an ability to deal professionally and effectively with a diverse range of people.
How to Apply
If this sounds like you, we would love to receive your application!
