Employment OS for your Business

Marketing Reporting Analyst

Marketing • Perth, Western Australia 6000, Australia • Full-time

Role Type

Permanent • Full-time • Mid-level Senior

Pay Rate

100000 AUD – 135000 AUD (Annum)

Description

Who We Are

FinTech Services Australia, part of the SkyCredit Group, delivers financial inclusion for everyday Australians directly through the Nimble and Fair Go Finance brands and indirectly through partners.

With a purpose to “empower people, financially”, our goal is to make finance fairer, faster, easier, and more accessible for those that are excluded by mainstream credit providers.

We have an exciting and rare opportunity for a Marketing Reporting Analyst to join our team, based in the heart of the Perth CBD. Please see our website link for more information: https://www.fintechservicesaustralia.com.au/

About Our Culture

Consistent with our values at FinTech Services Australia (FSA), we empower people to go forward in their career. Our culture has been built with a growth mindset and now with a team of approximately 70 staff, there are ongoing opportunities to grow professionally and personally as we continue to scale up. As such, collaboration and delivering regularly are key aspects of how we work to meet the evolving opportunities and challenges in the market.

About The Role

Reporting to the Head of Marketing, this role is responsible for preparing and delivering reporting, generating actionable insights, and proactively identifying opportunities to optimise application volumes, lead quality, and channel mix. Working in partnership with channel specialists, you will bring together data across all marketing channels to provide a clear view of performance, enable better decision-making, and drive continuous improvement in campaign outcomes.

You will play a key role in embedding a more insight-led, performance-driven approach across the marketing team, leveraging data, dashboards, and AI-enabled tools to enhance how performance is measured, understood, and optimised.

Key Responsibilities include:

Reporting & Insights

  • Prepare and deliver weekly and monthly performance reports across all marketing channels
  • Data consolidation into clear reports
  • Complex data interpretation into recommendations
  • Business presentations to stakeholders, linking performance to business outcomes

Performance Optimisation

  • Identify opportunities to improve application volumes, conversion rates, and lead quality
  • Recommend optimisation of channel mix and budget allocation
  • Prioritise opportunities based on impact
  • Support a test-and-learn approach to continuously improve campaign outcomes

Cross-Channel Collaboration

  • Collate all channel insights to showcase holistic marketing performance view
  • Partner with channel owners to interpret results and define next steps
  • Present data to support teams in making more informed decisions without taking ownership away from channel specialists

Data, Dashboards & Measurement

  • Build, maintain, and enhance Power BI dashboards and reports
  • Ensure data accuracy and consistency across platforms
  • Support GA4 and Google Tag Manager tracking and measurement
  • Identify and resolve data gaps or tracking issues
  • Introduce and embed AI-enabled reporting and insight capabilities

Customer Insights & Personalisation

  • Use segmentation tools (e.g. Mosaic or similar) to understand customer behaviour
  • Identify opportunities to improve targeting and personalisation
  • Connect audience insights to marketing campaign performance

About You

You are an experienced marketing analyst who enjoys turning data into meaningful stories and recommendations. You are comfortable working across multiple teams, balancing detail with strategic thinking, and influencing stakeholders through clear, evidence-based insights. You have a strong understanding of marketing funnels, attribution, and performance metrics, and you thrive in an environment that values curiosity, experimentation, and continuous improvement.

Selection Criteria

Essential Experience

  • 5+ years’ experience in marketing analytics, reporting, or performance analysis
  • Proven experience analysing multi-channel campaign performance (e.g. digital, paid media, lifecycle/CRM)
  • Hands-on experience with Google Analytics (GA4) and marketing data interpretation
  • Strong experience building and maintaining Power BI dashboards and reports
  • Demonstrated ability to translate complex data into clear, actionable insights
  • Experience working cross-functionally with marketing, product, and data teams

Desirable Experience

  • Exposure to customer segmentation tools (e.g. Mosaic or similar)
  • Experience working with CRM and lifecycle marketing data
  • Familiarity with AI-enabled analytics or reporting tools

Qualifications

  • Bachelor’s degree in Marketing, Business, Analytics, Data Science, Statistics, or a related field
  • Certification or demonstrated capability in Power BI or other data visualisation tools

Core Competencies

  • Data analysis and insight generation
  • Clear and confident communication with technical and non-technical stakeholders
  • High attention to detail and data quality
  • Strong technical proficiency and adaptability to new tools and technologies
  • Curiosity, initiative, and a continuous improvement mindset

What We Offer

  • A dynamic, supportive environment.
  • Great learning and development opportunities.
  • A competitive base salary.
  • A fun team environment.
  • If you are looking to apply your skills and experience in a progressive, forward-thinking workplace, then this is the opportunity for you.

All candidates should have the right to work in Australia. Fintech Services reserves the right to interview candidates prior to the closing date.