Brand Marketing Specialist
About the Farquhar Group
The Farquhar Group is a leading, family-owned kitchen and cabinetry manufacturer with a proud history of innovation, quality, and customer focus. Established in 1978, the Group operates multiple retail and manufacturing brands, serving both consumer and trade markets across South Australia and Queensland.
The Group is vertically integrated, with manufacturing operations supporting our retail and trade channels. This unique structure provides significant value stream synergies, allowing us to offer consistent quality, competitive pricing, and tailored solutions across all customer segments.
The Opportunity
In this role, you will be responsible for the end-to-end brand management, content creation, and marketing execution for one or multiple assigned retail brands. This position combines strategic planning with hands-on operational delivery to drive lead generation, brand visibility, and showroom traffic.
Key Responsibilities
- Develop brand-specific marketing plans to drive showroom traffic, revenue, and brand equity across retail and manufacturing sectors.
- Lead and optimise multi-channel campaigns (TV, Radio, Digital, Print) while supporting budget management to ensure maximum ROI.
- Produce high-impact assets including the Farquhar Kitchen Magazine, TVCs, and digital content schedules with a strong brand voice.
- Maintain websites (SEO), social media, and assist with qualifying incoming online enquiries within the CRM.
- Oversee POS, showroom presentation, and product rollouts.
- Coordinate events, activations, photoshoots, and sponsorships.
- Use Google Analytics, SKU analysis, and SurveyMonkey to monitor KPIs and guide data-driven decisions.
- Partner with sales and design teams to ensure consistent messaging throughout the customer journey.
About You
- Degree in Marketing, Communications, or a related field.
- 3-5 years of experience in brand management or a similar multi-channel marketing role.
- Proficiency in Adobe Creative Suite (InDesign, Photoshop), WordPress, Mailchimp, and Zendesk.
- Advanced Microsoft Excel skills, with a strong ability to interpret market trends and customer insights.
- Strong commercial acumen and a proven ability to manage multiple projects simultaneously.
- A mindset aligned with our core values: Care, Excellence, Quality, and Integrity.
What We Offer
- Monday to Friday role with free onsite parking.
- A long-term career with a respected, 45+ year-old family-owned business.
- Competitive salary, staff discounts, and access to an Employee Assistance Program (EAP).
- Ongoing professional development and career progression opportunities.
Ready to Apply?
If you’re passionate about building brands and driving growth in a dynamic, customer-focused business, please apply with your resume and a brief cover letter.
For further Company information, please visit: https://farquhargroup.com.au
