Help bring the Gold Coast’s most iconic events and
festivals to life!
About Us:
Experience Gold Coast (EGC) is a
single, unified organisation that brings together HOTA (Home of the Arts),
Destination Gold Coast, Study Gold Coast and Major Events Gold Coast. Formed in
2023, EGC plays a central role in driving the growth of the city’s visitor
economy. EGC plays a pivotal role in supercharging outcomes across tourism,
events, arts & culture and education, with a clear objective of positioning
the Gold Coast as the lifestyle capital of Australia.
About the Role
This is an exciting opportunity for a marketing professional
who thrives in a fast-paced environment and enjoys seeing campaigns come to
life from concept through to delivery and evaluation.
Working closely with internal teams, agencies, event
partners and stakeholders, you’ll develop and execute audience-led campaigns
that drive ticket sales, attendance and engagement while supporting Experience
Gold Coast’s strategic objectives.
This role is responsible for executing a wide variety of
initiatives across multiple events, locations, venue types and strategic
partners, including on-ground activation at events.
What You’ll Do
- Planning
and delivering integrated, multi-channel marketing campaigns for
Experience Gold Coast’s events and festivals.
- Leveraging
audience insights, research and trends to develop compelling marketing
activity.
- Working
with creative and digital teams to deliver engaging content and campaign
assets.
- Monitoring
campaign performance and optimising activity based on audience and
ticketing data.
- Managing
multiple campaigns and priorities while ensuring projects are delivered on
time and within budget.
- Developing
and implementing year-round marketing and communications activity to
maintain audience engagement.
- Building
strong relationships with internal stakeholders, agencies, event partners
and industry organisations.
- Identifying
opportunities to maximise campaign reach, engagement and conversion
outcomes.
- Be
actively involved in on‑site event delivery, coordinating suppliers and
ensuring marketing initiatives are executed seamlessly on the ground.
What You’ll Bring
- A
degree in Marketing, Business or a related discipline.
- At
least 4 years’ experience in a marketing, communications or
campaign-focused role.
- Experience
working across integrated marketing campaigns, ideally within events,
festivals, tourism, entertainment or a sales-driven environment.
- Strong
understanding of digital marketing channels and campaign performance
measurement.
- Experience
using audience insights and data to inform marketing decisions.
- Excellent
project management and stakeholder engagement skills.
- Strong
written and verbal communication skills.
- The
ability to manage competing priorities and deliver results in a fast-paced
environment.
Why You’ll Love Working With Us
- Be
Part of the Action: Work at the heart of the Gold Coast’s thriving arts
and culture scene, where creativity and community come together.
- Exclusive
Discounts: Enjoy discounts at all Food and Beverage outlets across the
HOTA precinct, plus discounted tickets to cinema screenings, events, and
activities.
- Empowerment
Time: Take four paid days per year dedicated to personal growth and
wellbeing.
- Paid
Parental Leave: We support our team members with paid leave during this
important life stage.
- Wellbeing
Support: Access Sonder, our comprehensive team member care and wellbeing
service.
- Professional
Development: Unlock learning opportunities through our Learning Lab,
offering up to 1,000 courses to help you grow and thrive.
Join us in creating unforgettable experiences at Experience
Gold Coast!
How to Apply
If you’re passionate about marketing, events and creating
experiences that inspire people to choose the Gold Coast, we’d love to hear
from you.
To apply for this position, please submit a brief cover
letter along with your resume.
Experience Gold Coast values diversity and inclusion. We are
dedicated to providing equitable employment opportunities and welcome
applications from individuals of all cultures, genders, ages, Australia’s First
Nations Peoples, LGBTIQ+ communities, and people with disabilities.
Closing Date: 3 July 2026
