Group Brand Director
Enterprise Brand, Communication and Growth Execution
Trust is not built through a single campaign, message or moment.
It is built through the quality and consistency of every interaction.
DPN and the broader imagina group are seeking a Group Brand Director to help shape how a growing enterprise communicates, creates exceptional experiences and builds long-term trust.
This is a rare hybrid role spanning brand, communication, customer experience, campaign execution and enterprise strategy.
You will work closely with the Founder and Executive Leadership Team to shape how the organisation is understood by the market, experienced by customers, and remembered over time.
This role will suit someone who can think at enterprise level and execute at ground level.
Someone who can protect coherence and still ship the work.
About the Role
This is a broad leadership role across brand, communication, customer experience, and growth execution.
You will help shape the next evolution of DPN as it continues to develop within the broader imagina ecosystem, spanning property investment, finance broking, property management and future strategic ventures.
Working closely with the Founder, you will act as a trusted strategic partner, helping translate vision, ideas, intellectual property, and long-range ambition into clear strategy, scalable systems, compelling communication, and practical market execution.
Part strategist, part builder, and part trusted advisor, you will help create the frameworks, standards and alignment that enable the business to grow while compounding quality, consistency, and trust.
This is not a traditional marketing manager role. It is also not a purely abstract brand strategy role.
You will be expected to move between enterprise narrative, venture brand architecture, communication standards, customer experience, campaign delivery, sales collateral, digital journeys, content systems and agency leadership.
You will not be starting from zero. There is an existing internal team, use of agencies and specialist execution capability around the business, with scope to shape the right operating model as the group grows.
You will help ensure the organisation communicates clearly, executes consistently, and continues to build a distinctive market presence as it scales.
Key Responsibilities
- Shape how the enterprise is experienced by customers, partners, employees and the market
- Partner with the Founder and Executive Leadership Team to translate ideas into strategy, systems and execution
- Develop and maintain brand architecture, communication standards and customer experience frameworks across multiple ventures
- Lead strategic brand, communication, creative and marketing initiatives across the group
- Oversee the practical execution of campaigns, content, customer journeys, sales collateral and key market-facing assets
- Strengthen consistency across DPN, Property Valet and future ventures within the imagina ecosystem
- Manage agency partners, creative suppliers and internal stakeholders to ensure output is high quality, commercially useful and aligned to standards
- Improve the quality, clarity, and effectiveness of documents, presentations, customer communications and digital touchpoints
- Build alignment between brand strategy, marketing execution, customer experience and commercial growth
- Help protect the long-term reputation, trust and distinctiveness of the group
About You
We are less interested in a specific industry background and more interested in how you think, judge and execute.
You may currently be working as a Brand Director, Strategy Director, Head of Brand, Head of Marketing, Communications Director, Creative Strategy Lead, or senior advisor inside a founder-led or experience-led organisation.
You may come from premium brands, strategic consulting, property, finance, hospitality, design, media, editorial, customer experience, or another environment where quality, trust and execution matter.
You naturally think in systems, standards and long-term value creation.
You care deeply about clarity, consistency and the experiences that shape how organisations are understood and remembered.
You are comfortable working closely with a founder who has a strong point of view.
You can listen deeply, challenge constructively, simplify complexity, and turn ideas into work that can be used in the real world.
You will bring:
• Strong commercial and strategic judgement
• Excellent brand, communication and customer experience instincts
• Strong campaign and marketing execution capability
• Exceptional writing, editing and messaging judgement
• Confidence moving between strategy and practical delivery
• Ability to simplify complexity and create clarity
• Strong stakeholder management and agency leadership skills
• High standards and sound judgement
• Comfort operating in ambiguity without creating unnecessary complexity
• Ability to build systems, not just produce one-off outputs
• A practical, hands-on mindset with the maturity to work at senior level
Life at DPN and imagina
DPN has been helping Australians build wealth through property, finance and property management for more than thirty years.
imagina is the broader enterprise within which DPN sits, alongside Property Valet, Obsidion and emerging strategic ventures. It is a platform for building ventures, systems, and experiences that help people live better, more beautiful and more financially confident lives.
Our mission is simple: we imagine and build so beautiful realities can be lived.
We are serious about what we do, but not about ourselves.
You will be joining a team that values initiative, collaboration, clarity, high standards, and continuous improvement.
You’ll help shape the next stage of a founder-led enterprise with serious ambition
On offer is a competitive senior package, with a strong guaranteed base structure and additional participation available across group growth initiatives, depending on capability, seniority and agreed role structure.
Along the way, you’ll also enjoy:
• Stunning designer offices by the beach in Cronulla
• Flexible hybrid working arrangements
• Paid birthday leave
• Regular team celebrations and events
• Employee Assistance Program
Interested?
If you are inspired by the opportunity to help shape what comes next, we would love to hear from you.
Apply via SEEK with your resume and responses to the application questions.
For more confidential information contact talent@dpn.com.au
