About the Carlton Football Club
The Carlton
Football Club is one of Australia’s oldest and most prominent sport
institutions. Founded in 1864, the Club’s headquarters and training facilities
are located in Carlton at IKON Park, our traditional home ground. Our IKON Park
redevelopment is now complete, and we are proud of our state-of-the-art
facilities that supports our high-performance environment. When the
Club set about undertaking this historic work, it was based upon achieving
facilities for women’s sport that would be the equal of their male
counterparts.
We are passionate about our contribution to the
Community and foster an inclusive and welcoming culture where our values are at
the core of who we are and what we do.
About the Role
The Corporate Sales function is the commercial
engine of the Carlton Football Club, responsible for generating and growing
revenue through the sale of premium hospitality and corporate experiences. The
team manages a portfolio of products spanning matchday hospitality, corporate
suites, coterie memberships and major events, building and nurturing
relationships with businesses, partners and high-value members across the
Carlton network.
Reporting to the Corporate Sales Manager, you will
play a key role in driving revenue across the Corporate Sales program. Working
collaboratively with the Head of Sales, Corporate Sales Manager, Corporate
Sales Administrator and the wider Commercial Operations team, you will focus on
driving new and repeat revenue opportunities, managing the CRM process and
overseeing multiple Carlton FC VIP Coterie programs and matchday hospitality
sales.
This is an opportunity for a motivated,
customer-focused sales professional to join a dynamic and high-performing team.
You will bring strong organisational discipline, excellent relationship
management skills and a commercially creative mindset, always looking for new
ways to grow revenue and deliver exceptional experiences for clients.
Key Responsibilities
Sales, New Business & Account Management
- Achieve individual sales and revenue
targets aligned to the Club’s strategic plan, with a focus on matchday
hospitality products, corporate suites, corporate and coterie groups, major
events and fundraising initiatives.
- Proactively identify new
opportunities through new and repeat business to increase revenue and brand
awareness across the Carlton network.
- Drive revenue generation across
matchday hospitality products, corporate suites, corporate and coterie groups
and premium experiences.
- Develop a deep understanding of
client objectives, challenges and business priorities to deliver tailored
solutions that create value.
- Maintain regular, proactive
engagement with clients to deliver exceptional service, strengthen
relationships and identify new commercial opportunities.
- End-to-end management of specific
corporate products — including budgeting, planning, execution, communications,
forecasting and stakeholder engagement.
Carlton Football Club Coterie(s) Management
- Lead the operational management of
the Club’s coterie products, overseeing all aspects including budgeting, sales,
planning, execution, forecasting, stakeholder engagement and communications.
- Identify and maximise
revenue-generating opportunities within existing coterie programs.
- Develop and implement comprehensive
renewal and retention strategies to maintain strong membership levels and
improve year-on-year member retention.
- Oversee the end-to-end delivery of
coterie programs and events, ensuring an exceptional member experience and
alignment with the Club’s commercial and engagement objectives.
- Build and maintain strong
relationships with coterie committee members, stakeholders and key supporters,
fostering long-term engagement, advocacy and loyalty.
- Conduct ongoing market and competitor
analysis to identify industry trends, benchmark performance and inform product
development and commercial strategy.
Sales Operations and Administration
- Maintain accurate and up-to-date
client records, sales activity and product packages through effective CRM
management (SportsRM), ensuring data integrity and adherence to best-practice
processes.
- Process and manage customer and
partner orders through the CRM across VIP, coterie and matchday hospitality
products, ensuring a seamless and professional customer experience.
- Generate and distribute invoices
through the CRM system, working closely with clients and internal stakeholders
to ensure timely and accurate processing.
- Support the planning, commercial
execution and delivery of the Club’s premier non-matchday events, including the
Spirit of Carlton annual event and the John Nicholls Medal.
- Facilitate weekly meetings with the
Corporate Sales Manager and Commercial Marketing and Operations Coordinator to
support development of the marketing sales campaign.
- Provide event support for matchday
and non-matchday events, and support the broader commercial team with general
administration duties.
Experience, Skills and Attributes
- Demonstrated experience in a sales,
business development, account management or commercial role within the AFL,
sporting or broader entertainment industry.
- Proven ability to identify, develop
and convert new business opportunities, with strong sales, negotiation and
closing skills.
- Proficiency in CRM systems (SportsRM
experience highly regarded) and intermediate to advanced Microsoft Office
skills, particularly Excel, PowerPoint and Word.
- Excellent communication and
interpersonal skills, with the ability to influence, engage and build rapport
with a diverse range of internal and external stakeholders.
- Highly motivated and results-driven,
with strong organisational and time management skills and the ability to manage
multiple priorities, products, events and projects simultaneously.
- Tertiary qualifications in Business,
Commerce, Marketing, Sports Management or a related discipline preferred;
relevant experience in sales, business development, account management or the
sports and entertainment industry highly regarded.
Benefits
and Culture
Carlton’s
values underpin how the Club operates, describing how our people work together,
interact and behave. The Club is passionate about its culture, focused on
cultivating a unique sense of belonging and connection. In addition, we offer
our people flexible working, learning and development opportunities, as well as
employee benefits such as membership, café and retail discounts, alongside
working in a world-class sporting amenity.
How to Apply
Please submit your
current resume and cover letter addressed to the Head of People, Culture and Inclusion
by Sunday 2 August.
The Carlton
Football Club is an equal opportunity employer and a place who welcomes all. We
encourage people with diverse experiences and backgrounds to apply. This
includes, but is not limited to, those from the Aboriginal and Torres Strait
Islander, Culturally and Linguistically Diverse, and LGBTQIA+ communities. We
are committed to fostering a workplace environment which is inclusive, safe,
and flexible. All applicants will be considered based on the relevance of their
abilities to the role and their alignment with our Club Values.
The Carlton
Football Club is committed to providing a welcoming environment where the
safety and wellbeing of all children and young people involved in our programs,
services, activities, events, and the broader community, will always be our
first priority. All staff must hold (or be willing to obtain) a current
Victorian Working With Children Check as part of their employment with the
Club.
