Location: South Melbourne
Full-time, Permanent
Reports to: CEO (with a dotted line to the Head of Experience and SanMan Group CMO)
Lead the content engine for one of Australia’s fastest-rising AI brands, creating high-impact content that drives the AI-for-business conversation.
- Competitive salary + strong growth opportunities
- Hands-on creator role with full ownership of the content function
- Direct access to the CEO and leadership team to shape the BusinessAI brand
About the company:
BusinessAI is Australia’s first full-service AI automation partner, helping small and medium businesses unlock efficiency, growth, and scale through practical AI solutions.
- Specialises in AI education, automation strategy, and implementation
- Builds AI agents and automation systems that deliver measurable commercial outcomes
- Makes AI practical, accessible, and profitable for real businesses
- Backed by experienced operators with ambitious growth plans
- Driven by innovation, execution, and audience impact
About the role:
This is a full-time Content Lead role responsible for building and scaling BusinessAI’s
content engine from the ground up.
- Create and produce content across video, written, podcast, webinar, and social formats
- Test and identify the content formats that resonate most with Australian business owners
- Own production end-to-end: filming, editing, publishing, distribution, and performance analysis
- Work directly with the CEO to shape BusinessAI’s brand voice and digital presence
- Partner with the Head of Experience to produce podcasts, webinars, and live- event content
This is a hands-on creator role for someone who thrives on producing standout content,
moving fast, and building audience attention through consistent experimentation and
execution.
What you will do:
- Create short-form and long-form content across LinkedIn, Instagram, TikTok, YouTube, X, podcasts, and email
- Shoot, edit, caption, design, and publish content independently
- Produce high-quality video, audio, and written content that simplifies complex AI concepts for business owners
- Build and refine BusinessAI’s content strategy through continuous testing and iteration
- Repurpose podcasts, webinars, and live-event recordings into scalable multi- platform content
- Use AI tools to accelerate content production, workflow automation, and creative output
- Stay current on AI trends, tools, and conversations relevant to SMEs and business growth
- Develop and maintain a clear and recognisable BusinessAI brand voice
- Measure content performance, audience engagement, and channel growth
- Collaborate closely with leadership on brand direction, positioning, and content opportunities
Skills & experience:
We are looking for a highly capable content creator with strong production skills,
creative instincts, and a bias toward action.
- 3–6 years of experience in content creation, media, marketing, agency, or creator-economy environments
- Strong hands-on experience producing video, audio, written, and social content end-to-end
- Portfolio or body of work demonstrating strong audience engagement and content quality
- Skilled in filming, editing, copywriting, publishing, and content distribution
- Strong understanding of platform-native content across LinkedIn, TikTok, Instagram, YouTube, and X
- Experience using modern AI content tools for editing, transcription, automation, and workflow optimisation
- Strong communication and storytelling skills
- Comfortable collaborating closely with founders and leadership teams
- Data-driven mindset with experience testing content formats and measuring performance
- Entrepreneurial, fast-moving, and highly self-managedCulture
- High-performance, execution-focused environment
- Creative freedom with strong ownership and accountability
- Direct collaboration with senior leadership and strategic decision-makers
- Fast-paced startup culture built around experimentation and growth
- Strong focus on innovation, learning, and audience impact
Benefits
- Competitive salary package
- Opportunity to build and scale a high-growth brand from the ground up
- Direct mentorship and collaboration with experienced founders and executives
- Exposure to cutting-edge AI tools, workflows, and business strategies
- Creative ownership across multiple content formats and channels
- Long-term career growth opportunities within a rapidly scaling company
- Access to a high-level business, media, and education network through Sansoni Management
Key Success Metrics
- Audience growth across BusinessAI’s owned channels
- Content reach, engagement quality, and audience retention
- Identification and scaling of high-performing content formats
- Consistency and quality of podcast, webinar, and live-event production
- Strength and recognisability of BusinessAI’s brand voice and content identity
- Growth in BusinessAI’s visibility and share of voice within the AI-for-business market
Click APPLY to join the BusinessAI team.
