Big Red Group is the leader in the experiences industry, connecting people with a diverse range of experiences worldwide. As we expand our footprint through partnership and products, we are building a state-of-the-art platform to empower our experience partners through technology.
This platform powers iconic marketplaces like RedBalloon, Adrenaline, Experience Oz, and Everything NZ and provides a comprehensive suite of software products and services designed to help experience operators grow their businesses. We are committed to encouraging people to choose ‘stories over stuff’ and are on track to deliver an experience every second by 2030.
We are The Experience Network.
The Role
BRG is looking for an Email & Lifecycle Specialist to join our Customer Engagement & Retention team. You’ll own end-to-end execution across email and lifecycle journeys for our consumer brands, driving campaigns that connect the dots across the full customer journey in close collaboration with marketing, brand, production, and e-commerce teams.
Core Activities
- Own and execute weekly email campaigns and automated lifecycle journeys (onboarding, engagement, post-purchase, and cross-sell) using marketing automation platforms.
- Manage the end-to-end build and deployment of emails & lifecycle programs, from initial setup and segmentation through QA and final send.
- Act as brand custodian across all email communications, partnering with creative to shape design direction, tone of voice, and ensure consistency across every send
- Identify and drive A/B testing opportunities across subject lines, send times, content, and timing, alongside ongoing campaign optimisation to improve overall performance.
- Partner with teams across marketing and brand, creative production, automation, e-commerce, and data and insights and the wider GTM team to ensure lifecycle programmes are aligned with commercial priorities.
- Monitor, analyse, and report on campaign performance on a weekly and monthly basis, using insights to inform continuous optimisation and improvement.
Experience and Skills Required
- 2+ years in email marketing, CRM, or Lifecycle Marketing roles
- Hands-on experience with marketing automation tools like Salesforce Marketing Cloud, Braze, Klaviyo etc.
- A degree in marketing, communications or a related field is preferred
- Strong attention to detail and a passion for customer-centric marketing
- Excellent written and verbal communication skills with proven stakeholder collaboration
- Experience working in a fast-paced, cross functional teams
Why work for us?
At Big Red Group, we’re a technology-led business that embraces innovation and change in an ambitious environment. Here, you’ll join a passionate team dedicated to delivering exceptional experiences, and be part of a company recognised as an employer of choice in Australia.
What Sets Us Apart:
At Big Red Group, we are committed to empowering people to experience more. If you’re ready to lead with purpose, make a tangible impact, and help shape the future of BRG, we’d love to hear from you!
What you need to know:
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Community: Expect team days, experiences, co-design sessions, learning and innovation and cross functional planning days as part of your normal experience with us.
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Connection: Enjoy quarterly roadshows, employee resource groups, book club, offsites, and weekly community lunches to foster genuine connections across the group.
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Growth: Leadership development programs, External speakers, Talent Academies, mentorship opportunities, your growth and well-being are our priority.
At Big Red Group, we believe diverse perspectives drive innovation and success. We are an equal opportunity employer, committed to fostering an inclusive and supportive workplace where everyone—regardless of background, identity, or ability—has the opportunity to thrive.
