At Best Practice Software, our vision is communities connected with care. We’re achieving this through our mission to build a culture people love, where:
- we value customers,
- we work together for success,
- we are accountable for our actions,
- we innovate for the future, and
- we celebrate diversity and inclusion.
If you share our vision and values, please consider this exciting career opportunity to join our growing team in Brisbane, Queensland.
You’re unique, and we value that.
Due to staff movement, an exciting opportunity exists for a Marketing Specialist (Product), where we’ll call on your unique talents, skills, expertise, and experience to:
- Develop, nurture, and refine product positioning statements, value propositions, and messaging frameworks;
- Translate technical product capabilities into clear, understandable, and compelling customer-facing narratives;
- Liaise with internal stakeholders to coordinate cross-functional activities, supporting product go-to-market, content, and enablement strategies;
- Gather and synthesise customer feedback, beta testing insights, and usage data to inform messaging and positioning;
- Leverage generalist marketing instincts to ensure product messaging resonates across audiences and mediums;
- Monitor industry trends, customer feedback, and analytical insights in ongoing efforts to inform product strategy.
We believe our ideal applicant will demonstrate the following attributes:
- Proven experience in product marketing, ideally within B2B Software, health tech or SaaS.
- The ability to think strategically about go-to-market positioning, while remaining hands-on with practical execution;
- Strong ability in translating complex product capabilities into clear, compelling messaging that resonates with customers;
- An analytical mindset and familiarity with product analytics, reporting, engagement and campaign metrics;
- Versatility across marketing disciplines, and comfort in moving between content; digital, design, and campaign delivery;
- A genuine curiosity about customers, their challenges, how they experience our products, and how we can improve that experience through marketing & communications activities;
- The confidence to own a project end-to-end, managing timelines and deliverables with minimal direction;
- Thrives in a highly cross-functional environment, working closely with Product, Development, Support, Training, and Operations;
- Exceptional written communication skills – clear, concise and audience-appropriate;
- The adaptability to thrive in a role that spans strategic product marketing and generalist marketing execution.
What’s in it for you?
- Market-leading benefits that make us a proven local employer of choice.
- Flexible work arrangements that help you strike the right career balance.
- Exciting start to, or positive development of, your Health IT career, with brilliant internal growth opportunities.
- Belong as part of a dynamic and highly supportive team with a strong dedication to the mission.
- Enrich your experience by supporting our frontline healthcare heroes across Australasia.
Our team members enjoy exclusive access to our brilliant B-Perks Program, offering great rewards like birthday leave, an annual health and wellbeing bonus, and sponsored rewards to recognise outstanding contributions. You’ll also access our leadership development program and learning opportunities across our group of businesses and enjoy the freedom and flexibility to work as you work best. We offer purpose and impact, an inclusive culture, a connected workforce, transparent leadership, and growth and belonging.
How can we get this ball rolling?
To start a conversation on your fit within our team, we recommend you provide us with:
- a capability statement/cover letter highlighting your experience and how you meet our requirements; and
- an updated copy of your resume.
Your new career starts here.
For more information on this role, please contact Louis Valenti on 1300 40 1111 (in Australia) or 0800 40 1111 (in New Zealand). If you’re ready to soar to new heights, then click the button to ‘Apply’ for this job. Only applicants who are required to be interviewed will be contacted upon submission of this application.
