Why BABYBOO?
Founded in 2013, BABYBOO started as a small side hustle which quickly blossomed into an iconic global fashion e-commerce powerhouse operating in over 145 countries. We are recognised as one of Australia’s fastest growing e-commerce businesses, and we are only getting started.
Our vision is to empower women to step into every moment of life with confidence, owning their spotlight through elevated style, bold femininity, and unforgettable moments. We believe our clothes won’t change the world, but the women wearing them will.
Our mission is to become the world’s most iconic and loved fashion brand for occasion wear—by delivering world-class client experiences both digitally and offline, and cultivating a global cult-community immersed in the BABYBOO world.
The Opportunity
We are seeking a highly organised and proactive Personal Assistant to support our Founder and Co-Founder/Creative Director. This hybrid role, based at our Sydney HQ in Balmain, is designed for a detail-oriented professional who excels at managing both executive administration and personal lifestyle logistics. Your primary responsibility is to protect the Founders’ time, ensuring they remain focused on high-impact strategic priorities as BABYBOO continues its rapid global expansion.
You will
- Optimise Leadership Time: Take full ownership of protecting and managing the Founders’ schedules to ensure focus remains on high-impact business activities.
- Master Executive Scheduling: Coordinate professional commitments including key meetings, product sign-offs, and creative approvals for collection launches.
- Manage Personal Logistics: Oversee personal and lifestyle scheduling, including appointments, reservations, and ad hoc errands.
- Coordinate Global Travel: Plan and execute seamless domestic and international travel itineraries, including flights and accommodation.
- Streamline Administration: Handle expense management, invoice processing, and the preparation of reports and briefing notes.
- Facilitate Communication: Act as a key point of coordination between leadership and internal teams, managing emails and meeting agendas.
- Oversee Event Logistics: Support the coordination of photoshoots, brand activations, and key business events.
- Maintain Integrity: Handle sensitive and confidential information with the highest level of professionalism and discretion at all times.
You are
- Experienced: You have a proven track record as a Personal Assistant, Executive Assistant, or in a similar high-level support role.
- Organised: You possess exceptional time management skills and the ability to manage multiple shifting priorities.
- A Proactive Problem-Solver: You thrive on anticipating needs and solving problems before they arise with a solutions-focused mindset.
- An Expert Communicator: You have strong written and verbal communication skills and can liaise effectively with internal and external stakeholders.
- Detail-Oriented: You have a high attention to detail and maintain organised digital and physical filing systems.
- Tech-Savvy: You are proficient in Google Workspace and Microsoft Office.
- Brand Aligned: You understand the BABYBOO aesthetic and can curate lifestyle experiences, dining, and travel that align with our brand image.
- Fast-Paced: You are comfortable working in a high-energy environment, ideally with experience in startups, eCommerce, or fashion.
Why you’ll love working at BABYBOO
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Growth: Be part of a rapidly scaling global brand, with opportunities to build skills and grow your creative career.
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Perks: Benefits designed around four key pillars:
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Learning: Tailored learning and development support, plus Masterclass access.
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Wellness: Access to the BABYBOO Thrive Program supporting mental and physical wellbeing.
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Time: Birthday annual leave and enhanced parental leave.
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Experiences: Clothing allowances for three events a year, 40% staff discounts, and unique team experiences.
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Team: A high-energy, supportive team who care about great work, strong collaboration, and having fun along the way.
