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Senior Brand & Marketing Manager

AGS – Public Affairs & Marketing • Cheltenham, Victoria 3192, Australia • Full-time
AI Job Summary
  • Demonstrated experience in brand, marketing, creative or campaign leadership.
  • Strong understanding of brand management, creative development and design workflows.
  • Experience leading and developing a small, high-performing marketing team.

Role Type

Contract • Full-time • Mid-level Senior

Description

Golf in Australia is growing – and so are we. 

Australian Golf Services (AGS) is a shared services team supporting the growth of golf across the country. Formed by Golf Australia and the PGA of Australia, we work together to deliver on the strategy for golf in Australia; with a united goal of more people playing more golf. Joining the AGS team provides a unique opportunity to work with the leading governing bodies for golf in Australia, shaping the future of golf, with the PGA of Australia, Golf Australia and the WPGA Tour of Australasia. We’re values-led in everything we do: 

  • We Welcome Everyone by creating inclusive, accessible experiences. 
  • We Are Connected across all levels of the game and the industry. 
  • We Are Courageous in how we innovate and lead change. 
  • We Bring Our Best to every initiative we deliver. 

 

ABOUT THE ROLE – Cheltenham | Full-time | Fixed Term (6 months) 

We’re looking for a creative and strategically minded Senior Brand & Marketing Manager to join our team and help us shape how people see and experience golf. 

Your impact will include:

  • Leading the day-to-day stewardship of the Golf Australia and PGA of Australia brands with consistency and clarity 
  • Setting creative direction for campaigns, design, collateral and templates across both organisations 
  • Developing integrated marketing plans for priority programs including MyGolf, Get Into Golf, TeeMates, PGA Membership and the PGA Institute 
  • Leading campaigns from brief through to delivery – managing our design agency and associated responsibilities 
  • Supporting the Australian Golf Foundation with marketing activity 
  • Leading and developing a small, high-performing marketing team 

 

You’ll bring: 

  • Demonstrated experience in brand, marketing, creative or campaign leadership 
  • Strong understanding of brand management, creative development and design workflows 
  • Experience leading people and managing competing priorities 
  • Strong writing, briefing, presentation and stakeholder management skills 
  • Experience working with creative, design, media or agency partners 
  • Ability to translate strategy into practical, audience-led marketing activity 
  • A collaborative spirit, a love of purpose-driven work, and comfort using insights and data to inform decisions 
  • Sport, participation or purpose-led marketing experience is highly regarded but not essential 

 

Why You’ll Love Working With Us 

At Australian Golf Services, we know people do their best work when they feel supported – in work and in life. Here are just a few of the ways we bring that to life: 

  • Flexible Working – With hybrid work and flexible hours, we’ll work with you to find the balance that fits. 
  • Family-Friendly – With generous paid parental leave for all carers, we understand family always comes first. 
  • Wellbeing Focused – Our partnership with Acacia supports your mental, physical, and emotional wellbeing; plus in some of our offices you can access elite gym facilities. 
  • Opportunities to Grow – From formal and on-the-job learning, we’re all about growing together. 
  • Extra Perks – Enjoy free onsite parking, access to golf events, and partner discounts – all part of helping you bring your best, every day. 

 

Still reading? 

We hope so. Golf, like many sports, hasn’t always felt like a space where everyone sees themselves – and we know that women and other underrepresented groups often hesitate to apply unless they meet every single requirement. 

But at Australian Golf Services, our belief is simple: “All golf is golf, and all of us can be golfers.” That philosophy extends to our team too. We’re building an organisation where diverse voices, backgrounds and perspectives are truly welcomed – and where people can bring their whole selves to the work we do. 

So if this role excites you, and you feel you could contribute – even if you don’t tick every box – we’d love to hear from you. Let’s have a conversation. You might be just what we’re looking for. 

 

How to Apply: 

Please submit your Cover Letter and Resume via the Seek link by Close of Business Friday 26 June, 2026.  

 

Company Overview

Australian Golf is experiencing unprecedented growth and embarking upon an exciting journey of change. Our purpose is to have “more Australians playing more golf”, and our philosophy is that “all golf is golf, and all of us can be golfers”. Golf Australia, the PGA of Australia and the WPGA Tour is committed to working together under the Australian Golf Strategy to grow the game of golf and to maximise the benefits the sport provides to current and future golfers, golf facilities and the Australian community.