Help shape the next evolution of one of
Australia’s fastest-growing sports.
Golf is changing.
More than 4 million Australians now play golf
in some form. Participation is growing. Emerging Formats are expanding rapidly.
New golfers are younger, more diverse and looking for experiences that are
flexible, social and fit into modern life.
At Golf Australia, we believe that all golf
is golf, and all of us can be golfers.
Our BIG SWINGS 2026–2030 strategy is the next
evolution of golf in Australia, and the EVOLVE pillar sits at the centre of
that ambition.
By 2030, we want all 1,800+ golf courses and
golf venues across Australia to commit to evolving their experiences for the
modern golfing customer.
We’re looking for an exceptional leader to
help bring this to life.
ABOUT THE OPPORTUNITY
As Head of Evolve – Emerging Formats, you will lead Golf
Australia’s EVOLVE portfolio, driving the delivery of one of the organisation’s
most significant strategic priorities.
Working across the entire Places to Play division, you’ll
lead initiatives that help clubs, public golf venues and emerging golf format experiences
evolve to meet the needs of today’s and tomorrow’s golfers.
Reporting to the General Manager – Places to Play, you’ll
partner with emerging golf experience operators – including driving ranges,
simulator venues and entertainment golf venues to strengthen Australia’s golf
ecosystem and create more welcoming, flexible and connected participation
opportunities.
You will ideate, design and lead projects that enable GA to
deliver on the ambition for Australian Golf, by driving, changing, and improving
organisational performance and working across teams and industry partners to
help modernise how Australians experience golf.
You will help connect off-course and on-course experiences,
support emerging venues and lead initiatives that make golf more accessible,
flexible and relevant to future generations.
This is not a traditional participation role.
This is a transformation role.
What you’ll do
- Ideate,
design and lead strategic projects that deliver the EVOLVE ambition and
translate strategy into measurable outcomes.
- Deliver
strategic initiatives aligned to the EVOLVE pillar.
- Lead
high-impact projects and transformation initiatives.
- Drive
performance, accountability and delivery across key priorities and all
aspects of the Places to Play team
- Partner
with golf clubs, public facilities and emerging golf experiences to
support innovation and customer-focused experiences. Improve how golf
connects with new and existing participants.
- Build
partnerships across industry, government and key stakeholders to influence
the future direction of golf.
- Work
collaboratively across all functions within the Places to Play division,
together with Participation, Commercial, Customer and Digital teams.
- Help
remove barriers to participation and improve experiences across the golf
ecosystem.
- Translate
strategy into action.
Who we’re looking for
You may currently work as a:
- Head
of Transformation
- Head
of Performance
- Strategy
& Transformation Lead
- Customer
Transformation Leader
- Business
Improvement Manager
- Experience
Transformation Leader
- Program
Director
- Transformation
Manager
- Performance
& Delivery Leader
You are someone who:
- Successfully
influences outcomes where there is little direct authority.
- Enjoys
solving complex problems.
- Turns
strategy into action.
- Drives
accountability and results.
- Brings
structure to ambiguity.
- Builds
trusted relationships across complex stakeholder environments, bringing
people together around shared outcomes.
- Has
experience leading change in complex environments.
Experience within sport is helpful, but not essential.
We are equally interested in leaders from customer, leisure,
tourism, hospitality, retail, consulting, entertainment, transformation or
service industries.
Why golf?
Golf in Australia is evolving.
- More
than 4 million Australians now play golf.
- Off-course
participation is growing faster than traditional formats.
- More
than 550 off-course venues now operate nationally.
- New
golfers are younger and more diverse.
- Women
represent the majority of many new participation programs.
- New
formats, technologies and experiences are reshaping the game.
Golf Australia doesn’t own or operate golf clubs or venues.
Success depends on building strong partnerships and influencing change across a
diverse network of clubs, venues, places to play and industry partners. This
role is central to making that happen.
This is an opportunity to help shape what one of Australia’s
largest participation sports looks like for the next generation.
Why Golf Australia?
At Golf Australia, our purpose is simple:
More people playing more golf.
We are building a game that is:
- A
sport for life.
- Fun
for all.
- More
welcoming.
- More
connected.
- More
accessible.
We believe:
All golf is golf, and all of us can be golfers.
Interested?
If you’re excited by strategy, transformation, customer
experiences, emerging participation and helping shape the future of a growing
sport, we’d love to hear from you. Please submit your resume and cover letter demonstrating how you could help transform golf in Australia, by COB Monday 3 August, 2026 via the Seek link.
Join us as we take BIG SWINGS for the future of golf in
Australia.
