POSITION: Advertising Sales Coordinator
LOCATION: Adelaide Fringe Head Office
REPORTS TO: Marketing and Commercial Manager
EMPLOYMENT: Seasonal August 2026 – May 2027. Full time, flexible.
POSITION SUMMARY
The Advertising Sales Coordinator supports advertising sales across Adelaide
Fringe’s print and digital marketing assets, helping artists, venues, partners
and clients boost their visibility, reach audiences and drive ticket sales throughout
the festival season.
This role coordinates advertising enquiries, bookings, artwork, campaign delivery and reporting across channels including print, website, eDM, social media and digital screens. It also supports the administration of AVR, Adelaide Fringe’s internal advertising sales platform, ensuring products, specifications, deadlines and campaign requirements are accurate and easy for artists and
venues to access.
Working closely with the Marketing & Commercial Manager, Marketing team, Design Studio and Finance team, this role helps deliver advertising revenue targets, strong client service and smooth
campaign operations across a fast-paced Fringe season. During the peak delivery season (mid-January – mid-March) this role requires structured out-of-hours work to service artist and venue enquiries and drive advertising sales. The schedule includes adjusted hours (e.g., 11am – 8pm on selected days) and weekend work in place of a regular office day on a rostered basis.
ORGANISATIONAL RELATIONSHIP
Department: Digital, Marketing and Ticketing
Supervises: Nil
Internal Liaisons: Heads of Department, Marketing Coordinators, Design Studio, Partnership
Account Managers, Artist & Venues team, Finance team, Ticketing team and any other Adelaide Fringe staff as required.
External Liaisons: Adelaide Fringe advertising prospects and clients including artists, venues, partners, agencies and external stakeholders, Adelaide Fringe corporate partners, government bodies, local businesses and corporate membership groups.
KEY RESPONSIBILITIES
Advertising Sales & Client Management
- Act as a key contact for advertising enquiries, providing clear, timely and helpful customer service throughout the campaign process.
- Support the delivery of Adelaide Fringe’s advertising sales activity in collaboration with the Marketing & Commercial Manager.
- Coordinate advertising sales across print and digital assets to support revenue targets.
- Liaise with artists, venues, partners, agencies and clients to recommend suitable advertising opportunities.
- Build strong, positive relationships with advertising clients and stakeholders to support successful campaign outcomes.
- Provide proactive follow-up to ensure artwork, booking details and campaign requirements are supplied on time.
Advertising Campaign Coordination
- ·Coordinate advertising bookings from enquiry through to invoicing, proofing, delivery and reporting.
- Manage advertising inventory, products, deadlines and specifications within the AVR platform.
- Consolidate AVR bookings with revenue and income tracking systems.
- Coordinate advertising placements across eDMs, printed guides, website assets, social media and digital screens.
- Work closely with the Marketing team and Design Studio to ensure advertising deliverables are accurate, on brand and delivered on schedule.
- Review artwork against specifications, providing feedback and support to artists and clients where required.
- Coordinate proofing and placement of Adelaide Fringe advertising within internally produced collateral.
Reporting & Administration
- Provide regular sales, campaign and status updates to the Marketing & Commercial Manager and relevant leadership team members.
- Support income tracking, invoicing and overdue payment follow-up in collaboration with the Finance team.
- Maintain accurate records, campaign data, client information and booking details across Google Sheets and internal systems.
- Provide clients with campaign reports, proof of placement and advertising deliverables as required.
- Support post-campaign reporting, including performance summaries, insights and recommendations for advertisers.
- Identify opportunities to improve advertising processes, workflows and campaign coordination.
Operational Support
- Understand and follow Adelaide Fringe policies, procedures and organisational requirements.
- Use project management, AVR and online organisational tools to support clear workflows and accurate delivery.
- Act as an ambassador for Adelaide Fringe values, culture and stakeholder experience.
- Observe and follow all Work Health and Safety regulations and safe working practices.
- Work flexibly as required during peak festival periods, recognising that tasks may vary at the discretion of the manager.
ESSENTIAL / DESIRABLE CRITERIA
Education & Experience
- Experience in sales, advertising, marketing coordination, customer service or a similar client-facing role.
- Strong communication and relationship management skills, with confidence engaging artists, venues, clients, internal teams and external stakeholders.
- Highly organised and adaptable, with the ability to manage multiple bookings, deadlines, campaign deliverables and competing priorities in a fast-paced environment.
- Strong attention to detail, with experience maintaining accurate records, reports, artwork specifications, campaign data and administrative processes.
- Professional, proactive and solutions-focused, with strong customer service, negotiation and problem-solving skills.
- Good understanding of marketing, advertising products and campaign delivery across digital and print channels.
- Ability to work collaboratively across teams while also managing tasks independently when required.
- Experience using CRM, booking, project management or reporting systems to track activity and maintain accurate information.
Please refer to the Job Description for more information.
