Hire Like a Hero: Employer brand beyond the basics

What can you expect?
In a world where the competition for top talent is fiercer than ever, building an exceptional employer brand requires going above and beyond traditional Employee Value Proposition (EVP) strategies. Join Employment Hero’s Kate Jolly, alongside guests, Mark Puncher, CEO at Employer Branding Australia, and Tibo Torche, Talent Acquisition Lead at Esri, for a practical deep dive into developing a bold employer brand that not only attracts top performers, but retains them too. What will we be covering?- How to showcase your unique value beyond traditional EVP strategies.
- Learn how to harness AI to amplify your employer brand.
- Skills-based hiring: why it matters and how to embrace it.
- Top channels to boost your brand’s visibility to attract top talent
- How to create impactful employee-engagement content: what works and what’s worth investing in.
- Practical tips for handling negative reviews and improving online perception.
- How to build a seamless relationship between your talent and marketing teams for maximum impact.
Meet your hosts
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