About The Business
We are the team of the Mighty West, and we are for the West, fiercely proud of our unique 140+ years Western Suburbs heritage. Our famous Bulldog fighting spirit mirrors that of the West – the west of Melbourne and the west of Victoria – where hard work and standing up for what you believe in matters. While our history guides us, our horizons have lifted, unprecedented opportunities await, and our ambitions loom large.
Our Club still exists to bring people together and create lasting memories, as much as it strives to win premierships. It’s about our people, and their shared passion for the red, white and blue. It’s about ambition, pride, determination, and having a place to call home. We’ll always be entrenched in our community, embracing the beauty and strength in its diversity. It’s the story of what it means to be a Bulldog ‘Through & Through’.
We strive to create an inclusive environment where all are celebrated and belong regardless of age, ability, gender, sexual orientation, religion or background. We are a child safe organisation committed to the safety and wellbeing of all children and young people.
If you are looking to be a part of a committed and passionate team, the Western Bulldogs encourage you to apply for this fantastic role.
Your contribution to the team includes
The Senior Consumer Sales Manager will lead the strategic and operational delivery of the Club’s membership sales and services initiatives, focusing on increasing acquisition, retention, member upselling, and the return of previous members.
This Role Is Also Responsible For
- Lead the development and execution of a strategic sales plans to drive membership growth among new-to-Club and returning member prospect audiences.
- Contribute to the implementation of sales strategies focused on increasing retention and sales volume among renewing members.
- Partner with Heads of Department and the Marketing team to design and deliver an annual membership campaign and sales plan.
- Lead the end-to-end execution of the annual membership renewals campaign, ensuring year-on-year growth in both revenue and member volume while minimising opt-outs.
- Collaborate across departments to ensure effective sales planning and resource allocation aligned with key campaigns and seasonal events.
- Engage with Data & Insights and Marketing teams to identify emerging sales opportunities and trends, leveraging data to refine strategies.
- Lead and supervise the Membership Services team, overseeing daily workflows and key focus areas.
- Manage phone line and other inbound services tools (i.e. Zendesk), resolve technical issues, and deliver weekly reporting to optimise member experience and service performance.
- Identify, respond to and escalate membership issues and customer complaints as required, providing solutions that strengthen overall service quality.
- Lead frontline training, monitor service standards, and contribute to initiative that improve membership acquisition, product innovation, and team performance.
- Oversee data accuracy and integrity, reporting processes, and continuous process improvements while driving a position, high-energy sales team culture supported by performance incentives.
Skills And Experience
- A minimum of 5 years’ experience in a commercial organisation (preferably a sporting organisation)
- A strong understanding of CRM applications, in particular Archtics
- Demonstrated experience in a customer sales/consumer facing environment
- University Bachelors Degree preferred
What’s On Offer
- Flexible working arrangements – up to 2 days working remotely opportunity
- Additional Work Life Leave – provided to those who are required to work weekends
- Birthday Leave – a day of leave available in the week of your birthday
- Close to West Footscray Station part of the new Metro Tunnel line
- Free onsite parking available
- Club membership – Free access to Western Bulldogs AFL and AFLW home games for you and your family
- Continuous learning & development – Array of paid and discounted professional training and development opportunities on offer
- Deals & Discounts with Club corporate sponsors – over 40% in some cases
- Parent friendly – Paid Primary and Secondary Carer’s Leave available
- Wellbeing focus including – we support our staff to complete a proactive wellbeing plan, free access to club gym, wellbeing sessions and activities across the year
How To Apply
Successful candidates will be required to hold a valid working with children check and satisfactory national criminal history check.
If you are interested in working in a challenging yet extremely satisfying position, please click on APPLY & attach your resume and a cover letter outlining your key attributes. Applications close at 5pm Monday 30th March.
Western Bulldogs acknowledges that we reside on traditional lands of the Kulin Nation. We offer our respect to the Elders of these traditional lands, and through them to all Aboriginal and Torres Strait Islander peoples past, presenting and emerging. Western Bulldogs encourages Aboriginal and Torres Strait Islander people to apply.
