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Premium Membership Lead

Department – Commercial & Strategy • Footscray, Victoria 3011, Australia • Full-time
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Description

About the business

We are the team of the Mighty West, and we are for the West, fiercely proud of our unique 140+ years Western Suburbs heritage. Our famous Bulldog fighting spirit mirrors that of the West – the west of Melbourne and the west of Victoria – where hard work and standing up for what you believe in matters. While our history guides us, our horizons have lifted, unprecedented opportunities await, and our ambitions loom large.

Our Club still exists to bring people together and create lasting memories, as much as it strives to win premierships. It’s about our people, and their shared passion for the red, white and blue. It’s about ambition, pride, determination, and having a place to call home. We’ll always be entrenched in our community, embracing the beauty and strength in its diversity. It’s the story of what it means to be a Bulldog ‘Through & Through’.

We strive to create an inclusive environment where all are celebrated and belong regardless of age, ability, gender, sexual orientation, religion or background. We are a child safe organisation committed to the safety and wellbeing of all children and young people.

If you are looking to be a part of a committed and passionate team, the Western Bulldogs encourage you to apply for this fantastic role.

Your contribution to the team includes

The Premium Membership Lead is responsible for executing a comprehensive strategy to maximise revenue, volume and engagement among the Western Bulldogs’ top-tier membership groups.

Key responsibilities include managing inbound premium membership enquiries, supporting weekly ticketing and match day requests, and coordinating general enquiries to enhance the premium membership experience. The Lead will also handle event data entry for home games, assist with room hosting at home game functions, and actively seek sales opportunities to meet departmental and club budgets.

This role is also responsible for:      

Premium Memberships

  • Work in consultation with the Senior Premium Membership & Engagement Manager to identify and develop new and bespoke premium membership products and opportunities.      
  • Manage and facilitate in-bound premium membership inquiries, including supporting weekly ticketing and match day requests. Coordinate other general inquiries to add value to and improve the premium membership experience (I.e. merchandise, player appearance requests etc).   
  • Manage event data entry requirements for home games and assist with room hosting at home game functions and Western Bulldogs events as needed
  • Support Membership Operations & Ticketing Manager with premium membership renewals and fulfilment planning & concepts.
  • Send out regular and consistent communication to members ensuring they feel supported and engaged and supported.

Match Day Function Rooms

  • Organise a bespoke look and feel for the Horizon, Quill & Victory rooms to provide an elevated and premium membership experience, ensuring each room reflects the unique theme of the match day.   
  • Coordinate with suppliers for collateral for each season, including branded materials, decorations, and promotional items, to enhance the atmosphere in the Horizon & Victory rooms.  
  • Work in conjunction with the events team to organise half-time fare for the Horizon rooms (when required), ensuring high-quality refreshments and snacks that meet the expectations of premium members.
  • Manage raffles and prizes in the Horizon & Victory rooms to generate additional revenue, sourcing appealing and relevant prizes for members.
  • Coordinate guest speakers and player appearances in the Horizon & Victory rooms to engage and entertain members, managing schedules and logistics for smooth and timely appearances.
  • Send out regular and consistent communication to members encouraging attendance and providing information on club milestones, events and themes.

Skills and experience

  • Tertiary degree or relevant experience in a similar role;
  • Proficient in Microsoft Office and other relevant applications.
  • Exceptional communication and stakeholder relationship management skills.
  • Customer-first mindset.
  • Background in a sales or services roles;
  • Strong understanding of the AFL landscape

What’s on offer

  • Flexible working arrangements – up to 2 days working remotely opportunity
  • Additional Work Life Leave – provided to those who are required to work weekends
  • Birthday Leave – a day of leave available in the week of your birthday
  • Close to West Footscray Station part of the new Metro Tunnel line
  • Free onsite parking available
  • Club membership – Free access to Western Bulldogs AFL and AFLW home games for you and your family
  • Continuous learning & development – Array of paid and discounted professional training and development opportunities on offer
  • Deals & Discounts with Club corporate sponsors – over 40% in some cases
  • Parent friendly – Paid Primary and Secondary Carer’s Leave available
  • Wellbeing focus including – we support our staff to complete a proactive wellbeing plan, free access to club gym, wellbeing sessions and activities across the year

How to Apply

Successful candidates will be required to hold a valid working with children check and satisfactory national criminal history check.

If you are interested in working in a challenging yet extremely satisfying position, please click on APPLY & attach your resume and a cover letter outlining your key attributes. Applications close at 5pm Monday 30th March.

Western Bulldogs acknowledges that we reside on traditional lands of the Kulin Nation. We offer our respect to the Elders of these traditional lands, and through them to all Aboriginal and Torres Strait Islander peoples past, presenting and emerging. Western Bulldogs encourages Aboriginal and Torres Strait Islander people to apply.

Role Type

Permanent • Full-time • Entry Level

Company Overview

The Western Bulldogs, located in the heartland of the western region of Melbourne, is a dynamic organisation that is committed to excellence both on and off the football field. We are focused on being successful and sustainable through both our on-field performance and our involvement in the community. We are proud of our entire team, both players and our professional staff. If you are looking to be a part of a committed and passionate team, the Western Bulldogs encourage applicants to apply.
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