The West Coast Eagles is an iconic Australian sporting brand with over 100,000 members. The Club formed in August 1986, playing its first official match for premiership points in 1987. Our women’s side played its first game for AFLW premiership points in February 2020. Since then, the club has enjoyed significant success, winning premierships in 1992, 1994, 2006 and 2018. The club also has wide-spanning community and regional programs and is invested in a number of charity organisations, including the Waalitj Foundation.
About the role
The Head of Content leads the Club’s end to end content strategy, producing creative and engaging storytelling that grows our fan base, strengthens our brand, and delivers commercial impact. The role oversees content planning, platform strategy, data driven optimisation and governance, ensuring high creative standards across all channels.
Managing social media, video, and digital storytelling, this position guides a multidisciplinary creative team and works closely with Brand & Marketing, Football, Commercial, Memberships, Community and Media to bring the Club’s narrative to life year round.
This role will be responsible for:
- Developing and implementing an audience first content strategy, aligned to brand, marketing and club growth objectives, and season priorities (including development of a channel strategy for social platforms and video formats).
- Building the annual content calendar for whole of club (i.e. football – pre season, in season, Draft, Trade etc – membership, community and commercial) – distinguishing between member value content and pathways that convert to membership, ticketing, and merchandise.
- Defining tone, voice, and messaging guidelines for all content channels in alignment with the Brand & Marketing team.
- Overseeing end to end production for social, video, podcasting and live formats.
- Identifying new formats, platforms and trends to keep content fresh and competitive.
- Overseeing organic and paid social media strategy across priority platforms, ensuring platform-specific optimisation and audience engagement.
- Setting creative direction, overseeing briefs, storyboards, scripts, shoots, editing and post production for short form, long form, live and campaign video content.
- Analysing content performance metrics and provide actionable insights, continuously optimising content based on data and audience feedback.
- Leading and mentoring the Content team, fostering a culture of creativity, collaboration, innovation, data driven thinking and excellence.
- Ensuring all content adheres to brand guidelines, legal compliance, and accessibility standards.
Our ideal person
You are a strategic, creative leader with a deep understanding of how powerful storytelling connects fans to a football club, on and off the field. You bring strong editorial judgement, a genuine passion for sport, and proven experience translating key moments into compelling, platform specific content that drives engagement, brand growth, and commercial outcomes. With a background in senior content, communications, or journalism leadership, ideally within sport, entertainment, media, or a consumer led brand, you combine audience first content strategy, digital platform expertise, and large scale campaign delivery with exceptional storytelling across sport, culture, and community.
Equally comfortable setting the vision and getting close to the work, you lead high performing, multidisciplinary creative teams with clarity, energy, and purpose, while collaborating effectively across departments, along with external stakeholders. You are data informed, audience focused, and forward looking in your approach to innovation, maintaining the highest standards of quality, governance, and creative craft across video, social, and live formats. You bring strong creative direction, deep platform knowledge (including Instagram, TikTok, YouTube, X, and Facebook), sound budget management and ROI focus, and operational excellence in planning, prioritisation, and workflow management. Calm under pressure, you make clear, considered decisions in fast paced or live environments and influence senior stakeholders through confident written and verbal communication, with a clear understanding of what it takes to tell an authentic story.
Due to the nature of the industry and this role, there is an inherent requirement to work home and away match days and other club events which will include working some evenings and weekends. Tertiary qualifications in marketing, communications, journalism, or a related discipline, or equivalent significant professional experience is highly regarded.
Perks of working at the Club
The club is situated in a state-of-the-art training and administration building located in Lathlain. You will have access to the onsite gym, pool, café, and plenty of free parking. Additionally, the club is close to public transport, shops and restaurants.
The club provides a great team environment, with fun and exciting social events, as well as:
- Special offers and discounts through our Corporate Partners.
- Access to tickets for WCE home matches.
- Fun and exciting social events like the John Worsfold Medal Awards night.
- The opportunity to be involved in the local community and support our charity partners.
- Professional development opportunities tailored to your goals.
- Access to WCE Health and Wellbeing Program.
How to apply
Click on “Apply” to complete an application form via the link, please include a resume and covering letter detailing why you are the best person for this role. In addition, it is highly recommended a link to your design portfolio is provided. Please note that only those candidates selected for interview will be contacted. Applications close at 12 noon, Friday 13th March 2026. We reserve the right to close this advertisement early if we receive a high volume of suitable applications.
Our Commitment to Equal Opportunities
At WCE we are committed to achieving a diverse workforce, where our employees are treated fairly and with respect. We recognise that we are strengthened by the different skills and experience that people from diverse backgrounds provide and therefore we strongly encourage applications from Aboriginal and Torres Strait Islanders, people with disability, females, those identifying as LGBTIQ+, people of all ages and culturally diverse backgrounds.
Our Commitment to Safeguarding Children & Young People
WCE is committed to promoting and protecting the safety and wellbeing of children and young people in our care who access activities, programs, services or facilities for which the club is responsible for.
