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Performance Marketing Creative Lead – Remote

Melbourne, Victoria 3000, Australia • Full-time

Role Type

Anywhere • Permanent • Full-time • Individual Contributor

Description

About the Role

We’re looking for a Performance Marketing Creative Lead to own how paid advertising creative drives growth at Sweat. This role sits at the intersection of performance marketing, strategy, and creative, with a focus on scaling high-performing assets across channels.

You’ll combine data, insight, and creative thinking to improve acquisition performance and build the systems that enable ongoing testing and optimisation.

What You’ll Do

  • Own creative strategy across paid channels (Meta, TikTok, Google, Apple Search Ads)
  • Develop and execute a creative testing roadmap to improve CAC & LTV
  • Turn insights into high-performing ad concepts, hooks and messaging frameworks
  • Lead production of high-volume, performance-driven creative
  • Analyse campaign and creative performance, identifying opportunities to scale and optimise
  • Partner cross-functionally to improve the end-to-end acquisition funnel (app + web)
  • Explore new channels, trends, and AI-driven opportunities
  • Mentor a Performance Marketing Co-ordinator

About You

  • Experience in performance creative, growth marketing, or paid social strategy
  • Strong understanding of digital advertising platforms and metrics
  • Analytical mindset with a test-and-learn approach
  • Ability to translate data into creative that drives conversion
  • Comfortable working cross-functionally and influencing stakeholders

What Sweat Offers

  • The opportunity to join the high performing Sweat team, full of amazing people who are incredible at not just what they do, but also how they do it.
  • A culture of ongoing learning, including a personal Professional Development budget for you to choose how to spend.
  • A supportive ‘Bumps and Babies’ parental leave program, with generous leave provisions, a phased return to work and a ‘Super Booster’ payment on your return.
  • A safe and inclusive workplace where you can be your true, authentic self. 

We’d love to hear from you. Apply via Seek with your resume and a short cover note telling us what

draws you to Sweat and what you’d bring to this role.

We review applications as they come in and move quickly for the right person… so don’t wait!

Sweat is a diverse and inclusive employer. Please let us know if you require any adjustments to the application process to enable you to apply.