About Superhero
Superhero is an award-winning Australian superannuation platform and online broker built for the new generation of investors. Our mission is to make investing affordable, accessible and understandable for everyone.
Recognised as one of LinkedIn Australia’s Top Startups in 2022, Money Magazine’s Best of the Best Online Share Broker Award in 2022, 2023, 2024, 2025, and Canstar’s Online Share Trading – Most Satisfied Customer Award in 2023, we’ve secured $80m in funding and have $4 billion in assets under management.
Today, we’re proudly helping over 450,000 investors and superannuation members reimagine their financial future and feel confident about their wealth-building journey. We’re looking for sharp, collaborative minds to support our mission of democratising investing.
About the role
We are seeking a Digital Marketing Specialist to join our marketing team. Reporting to the Head of Growth Marketing, you will play a key role in supporting and executing digital marketing initiatives across paid media, website management, email and content — helping drive customer acquisition, engagement and revenue growth.
This is a hands-on, varied role suited to someone with a strong analytical mindset who thrives in a collaborative environment. You will support campaign execution across multiple channels, keep our website up to date, and contribute to reporting and optimisation across the team’s digital efforts. Experience in a regulated industry such as financial services is highly desirable.
Key responsibilities
- Support the planning, execution and optimisation of paid media campaigns across search (Google Ads) and social (Meta, TikTok) channels, including ad setup, audience targeting and budget management
- Own day-to-day website management, ensuring content is accurate, up to date and aligned with campaign activity and product updates
- Assist in developing and scheduling digital content across channels, working closely with the Creative and Content teams
- Monitor campaign and channel performance, providing regular reporting with clear, actionable insights and recommendations
- Help design and execute A/B and multivariate tests across ad copy, creative, landing pages and audiences to improve performance
- Conduct keyword research, competitor analysis and audience insights to inform campaign and content strategy
- Support LEO (LLM Engine Optimisation) initiatives, helping ensure our brand and content are well-represented across AI-powered search and discovery platforms
- Explore AI-powered tools and workflows to improve campaign efficiency, reporting and decision-making
- Collaborate with the Creative, Content, Product and Data teams to ensure digital touchpoints are aligned and optimised
- Ensure all digital marketing activity complies with platform policies, regulatory requirements and brand guidelines
- Stay across platform changes, new formats and industry trends to help the team maintain a competitive edge
Key experiences
- 1–2+ years of experience in a digital marketing role, with exposure to paid media, website management or email marketing
- Familiarity with Google Ads and/or paid social platforms (Meta, TikTok or LinkedIn)
- Solid understanding of digital marketing fundamentals including conversion tracking, attribution and campaign reporting
- Comfortable working with analytics tools such as Google Analytics, Mixpanel or similar
- Experience with a CMS such as WordPress, including basic content updates and page builds
- Experience in financial services or another regulated industry is highly desirable
- Hands-on experience or strong interest in using AI tools (e.g. ChatGPT, Claude, Gemini) to improve marketing workflows or generate insights
- Awareness of emerging trends in LEO (LLM Engine Optimisation) and how AI is reshaping search and content discovery is a plus
- SEO knowledge is preferred but not essential
About you
- You thrive on data-driven decision-making and enjoy getting into the detail of campaign performance
- You are proactive, curious and always looking for new ways to improve results
- You have a strong eye for compelling ad copy and creative
- You collaborate well with cross-functional teams and communicate insights clearly
- You are organised, reliable and comfortable managing multiple campaigns and priorities at once
- You care about delivering high-quality work in a fast-paced, regulated environment
Our values
- We do the right things, always: We lead with transparency and accountability and always do what’s right for our customers.
- We’re never done: We have a bias for action and a hunger for growth.
- There’s no ‘i’ hero: We’re team-first and believe in owning the problem and sharing our success together.
- We innovate courageously: We start with “how” and “why not” and we don’t settle for the status quo.
We are committed to fostering a diverse and inclusive workplace and believe that different perspectives lead to better outcomes. If you’re passionate, innovative and aligned with our values, we’re excited to have you on board. Help us shape the future of fintech investment and empower our clients to achieve their financial goals.
Interested? Apply now, we look forward to hearing from you!
You will need to have the rights to legally work in Australia, sponsorship options are not available for this role.
