Brand & Campaign Manager
SRG Hospitality | Sydney (Hybrid)
Newly created leadership role | High-growth portfolio
SRG Hospitality is entering its next phase of growth.
With a growing portfolio of iconic venues across Sydney and an ambitious expansion roadmap ahead, we’re building a marketing function that can scale – strategically, creatively, and commercially.
We’re now hiring a Brand & Campaign Manager to sit at the centre of that engine.
This is a newly created role within our marketing team, designed for a senior marketer who wants ownership, leadership, and runway – not just another campaign calendar.
Why this role exists
Marketing at SRG is no longer just about content and campaigns.
It’s about:
- Protecting and elevating brand equity across multiple venues and concepts
- Translating commercial strategy into high-impact, integrated campaigns
- Leading and developing a team as the business scales
- Proving marketing effectiveness through outcomes, not vanity metrics
This role bridges strategy and execution — reporting to the Marketing Director while leading a team of Marketing Executives responsible for day-to-day delivery.
You’ll own how the brand shows up in market.
What you’ll be responsible for
Brand leadership & stewardship
- Own and evolve SRG’s brand architecture, tone of voice, and visual identity across all touchpoints
- Ensure brand consistency across digital, physical venues, campaigns, and launches
- Identify opportunities to strengthen brand salience in a highly competitive Sydney market
Campaign strategy & execution
- Translate business and marketing strategy into integrated, multi-channel campaign plans
- Lead end-to-end campaign delivery across paid, owned, earned, and shared channels
- Manage external agencies and partners to deliver high-quality work on time and on budget
- Own go-to-market planning for launches, activations, and seasonal campaigns
Commercial performance & reporting
- Track, analyse, and report on campaign performance, ROI, and marketing effectiveness
- Optimise budgets based on performance data and commercial outcomes
- Speak confidently to results — ROMI, ROAS, CAC, engagement, conversion
Team leadership & development
- Lead, coach, and develop Marketing Executives
- Set clear priorities, standards, and ways of working
- Build capability, confidence, and progression pathways within the team
Cross-functional collaboration
- Partner closely with Sales, Operations, and Finance to align marketing with business outcomes
- Act as the central point of coordination for marketing activity across the group
What we’re looking for
This role suits a marketer who is both creative and commercial – someone who enjoys building brands and proving their impact.
You’ll likely bring:
-
5+ years’ experience across brand, campaign, or integrated marketing roles
- Proven experience leading campaigns end-to-end in a fast-paced environment
- Experience managing and developing direct reports
- Strong stakeholder management skills — confident working with senior leaders and agencies
- A data-driven mindset with the ability to translate insights into action
- Comfort working across multiple projects, brands, or concepts simultaneously
Experience in hospitality, FMCG, retail, or multi-brand environments is highly regarded – but not essential.
What’s in it for you
- A newly created role with real scope to shape how marketing is done
- Direct influence on brand strategy, campaigns, and team growth
- Clear career runway as the group continues to expand
- Hybrid working model (balance of collaboration and focus time)
- Competitive salary package aligned to Sydney market benchmarks
- Performance-linked incentives and genuine flexibility
Most importantly — you’ll be trusted to lead.
Why join SRG Hospitality
SRG is known for creating hospitality that feels personal, generous, and deeply human – for guests and for our people.
This is a business that:
- Values clarity, ownership, and craft
- Invests in leaders who want to build something meaningful
If you’re ready for a role where your thinking, leadership, and impact genuinely matter – we’d love to hear from you.
Apply now with your CV and a short note on why this role feels like the right next step.
SRG Hospitality is an equal opportunity employer. We value diverse perspectives and encourage applications from candidates of all backgrounds.
