The Mission
Social Commerce Club is building a category-leading brand in social commerce and modern eCommerce growth. We’re hiring a Content Manager who can run the content machine end-to-end and operate our webinar funnel so content consistently turns into qualified leads and pipeline value.
This is a hands-on role for someone who can produce great long-form YouTube content (often unscripted), distribute it across LinkedIn/X, and manage the operational system that converts attention into booked calls.
Success Metrics (You Own These KPIs)
You are accountable for marketing outputs that drive revenue, including:
- Qualified leads generated (definition will be set with the CMO)
- Pipeline value created (qualified opportunities influenced/created)
- Webinar funnel performance: registrations, attendance rate, show rate, conversion to booked calls
- Publishing cadence + consistency (content shipped weekly, not “planned”)
Content Priorities (in order)
- YouTube long-form (main focus)
- LinkedIn + X (distribution + thought leadership)
- Shorts (YouTube Shorts / Reels / TikTok) — secondary
What You’ll Own
Project Management + Content Operations (Critical)
- Own the content + funnel calendar weekly (deadlines, dependencies, publishing dates, webinar dates)
- Run a tight workflow across people and tools: tasks, approvals, handoffs, asset library, file naming
- Coordinate with CMO and internal team to ensure execution is on-time and on-brand
- Maintain dashboards/tracking for content shipping + funnel KPIs
- Flag risks early and solve bottlenecks before they derail output
YouTube Long-Form Production (Core)
- Own the weekly YouTube pipeline: topics, recording schedule, production checklist, publishing cadence
- Turn unscripted recordings into compelling videos through structure, pacing, and storytelling
- Light planning support: outlines, punch lists, intro hooks, titles/thumbnail direction (you don’t need to design, but you need taste)
- Post-production: cutting, pacing, chapters, b-roll, on-screen callouts, sound cleanup
- Publish in YouTube Studio: titles, descriptions, chapters, tags, end screens, cards, playlists
Recording + On-Set Execution (With Jordan)
- Film in-person 2 days/week with Jordan (studio or mobile setup depending on schedule)
- Own technical quality: framing, lighting, audio, backups, file handling
- Keep filming sessions efficient: momentum, logging great moments, capturing b-roll
- Capture opportunistic unscripted moments (quick takes, recaps, behind-the-scenes)
Distribution Engine (LinkedIn + X)
- Repurpose YouTube into LinkedIn posts (strong POV, clean formatting, consistent cadence)
- Create X posts/threads from frameworks, contrarian takes, and key moments
- Build a system for re-packaging evergreen winners over time
Webinar Funnel Ownership (Primary Growth Lever)
Run our webinar funnel end-to-end in partnership with the CMO:
- Webinar topic and angle development
- Landing page + registration flow coordination (you don’t need to build everything, but you drive it to completion)
- Email + reminder sequence coordination
- Asset creation: promo clips, posts, thumbnails/graphics briefs, talking points
- Post-webinar follow-up: clips, recap email, CTA to book calls, nurture sequence coordination
- Ensure webinars ship on schedule and performance improves month over month
Shorts + Clips (Secondary)
- Clip long-form into shorts when it makes sense (high-signal moments + strong hooks)
- Maintain a backlog so shorts don’t steal focus from YouTube + funnel
What “Great” Looks Like in 60–90 Days
- Consistent YouTube publishing cadence with noticeable improvement in structure + retention
- A predictable filming rhythm with Jordan that doesn’t create chaos
- Weekly LinkedIn + X distribution engine running without constant direction
- Webinar funnel shipping on schedule with clear KPI tracking
- Qualified leads + pipeline attribution improving (and you can explain what’s driving it)
Required Skills / Experience
- Proven YouTube long-form editing experience (portfolio required)
- Strong producer instincts: you can shape messy unscripted footage into a great story
- Comfortable filming in-person and owning production quality (audio matters a lot)
- Excellent project management and “operator” mindset
- Strong writing skills for titles, descriptions, LinkedIn posts, and X posts
- Data comfort: tracking performance and making decisions from it
Tools / Stack (Preferred)
- Premiere / Final Cut / DaVinci Resolve (any is fine if output is great)
- Notion / Asana / ClickUp (any strong PM system is fine)
- Google Drive / Slack
- YouTube Studio familiarity
- Webinar funnel tools (we’ll share stack; experience is a plus)
Nice to Have
- Familiarity with eCommerce, TikTok Shop, creators, paid media, or B2B agency growth
- Experience running webinars that generate pipeline
- Thumbnail instincts (even if execution is handed off)
Work Setup
- Hybrid: in-person 2 days/week in Penticton, remote the rest
- Filming days are in-person; editing/funnel ops can be remote
We thank all candidates for applying, however, only successful candidates will be contacted.
