About Rate Money
Rate Money was founded by three industry experts who
recognised the challenges faced by Self-Employed Australians in securing home
loans. With over 50 years of combined experience, they set out to address these
issues and create innovative solutions, offering a fairer path for those
building their own businesses.
We believe the Self-Employed are the backbone of our
economy. Those courageous enough to pursue their entrepreneurial dreams deserve
a fair opportunity to achieve their property goals.
At Rate Money, we’ve built a welcoming environment for the
Self-Employed—where your aspirations are supported and your home loan journey
is made simpler.
We’re Rate Money, and we’re proud to have built a home for
the Self-Employed.
Our Growth
Since 2019, we’ve proudly helped over 16,000 Australians
secure properties, totaling more than $11 billion in new home loans. With 40
franchises across NSW, VIC, and QLD, we’re on an exciting path to expand even
further and broaden our geographical footprint.
To accelerate our growth and take Rate Money to the next
level, we’re increasing our marketing investment to scale our business 10x and
become the go-to name for Home Loans for the Self-Employed in Australia.
Role Overview
We are seeking a highly motivated and enthusiastic marketing
professional to bring our strategic vision to life, develop impactful
go-to-market strategies, and help drive revenue growth across our business:
- B2B – referral partnerships such as accountants, other brokers, estate agents etc
- B2C – brand awareness and lead generation for our Franchise offices
- LAM – supporting our Franchise network with local area marketing
- B2F- generation of new franchisee opportunities to enable the growth of our branch network across Australia
Reporting to CEO, Ryan Gair, our new Head of Marketing will
play an integral role in supporting a significant ‘step change’ in our growth
and ensuring marketing is a positive ROI engine for the business.
Key Responsibilities
- Develop and execute marketing strategies to drive brand awareness
- Develop and support go-to-market strategies for all channels and new products
- Develop and scale our B2C Lead engine to achieve our long-term goals at the right volume, conversion and CPA
- Create an incremental B2B revenue stream from new highly engaged referrers
- Generate B2F leads in the desired geographic areas
- Develop and maintain a strong Local Area Marketing program
- Develop lead nurture strategies for all channels
- Build out robust reporting and ROI tracking for all activities
- Foster strong relationships with key stakeholders, including reporting to our Board
Experience & Knowledge
Must have
-
4+ years’ experience as a “generalist” – marketing skills across digital, brand, social, agency management, CRM and PR and B2B
- 3 years + – management Experience, budget planning, forecasting, business casing etc
- Scale up – business experience and be prepared to roll up their sleeves.
- KPI responsibility – objectives driven with a track record of managing and delivery of ROI
- Strong strategic planning – skills to identify what is important and executing with laser focus
- Strong collaborator – motivated by working in team environments
- Communication skills – excellent in verbal and written communication
- Outstanding leader – strong stakeholder management skills
Preferred
- Mortgage industry experience will be highly regarded
- Previous Franchise marketing experience desirable
Office location: North Sydney, Miller Street
Travel requirements: Some interstate travel from time-to-time will be required
Working set up: In office 4 days a week, 1-day WFH per week on set day
