Join PARRA Group in a senior leadership
role shaping brand, digital and member growth. We’re seeking a strategic, commercially minded
marketing leader to set and deliver our marketing vision across traditional and
digital channels—driving brand awareness, member engagement and revenue growth
across a diverse leisure and entertainment portfolio; Parramatta Leagues Club, Vikings Sports Club and Dural Club, with
Pitt Town Sports Club shortly to amalgamate into the Group.
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What’s on offer
- Executive-facing role reporting to the CEO,
with enterprise-wide influence
- Lead brand, marketing and membership teams and
shape the Member Experience pillar
- Drive digital transformation: CRM
optimisation, marketing technology and website uplift
- High-profile partnerships and activations,
including collaboration with PNRL
- Values-led organisation focused on service,
respect, openness, passion and teamwork
We’re for you. We’re for community. We’re for the
Eels.
For nearly 70 years we’ve supported the Eels, our community,
our members and our people. And we’ll support you. Just like our humble
beginnings, we’ll give you a fair go and support your career development. You’ll experience our fun, vibrant, flexible and empowering culture.
And we’re for benefits. Lots of benefits. Of course, we offer competitive
salary packages, but that’s only the beginning. Fancy a free lunch? It’s yours!
We think you’ll love it here. In fact, we think this might even be the
highlight of your career – a place you won’t want to leave. Come join us for
you, for better, for the best.
The role
As General Manager – Marketing, you
will set the Group’s marketing strategy and translate it into agile, measurable
plans that strengthen our brand and grow membership and revenue. You’ll partner
with the Senior Leadership Team and key stakeholders to align marketing
initiatives to strategic priorities, ensuring a consistent brand narrative and
standout member experience across all channels.
Key responsibilities
- Own and lead the Group marketing vision,
strategy and operating plan across traditional and digital channels
- Deliver targeted campaigns to drive brand
awareness, member engagement, visitation and revenue growth
- Lead and develop brand, marketing and
membership teams—building a high-performance, inclusive culture
- Partner with IT to optimise CRM, marketing
technology, data/metadata governance, website performance and direct
marketing
- Use insights, research and analytics to
monitor performance, refine plans and improve ROI
- Collaborate with Parramatta Eels NRL (PNRL) on
joint campaigns, community programs, digital projects and game day
activations
- Ensure marketing activity and collateral
comply with relevant legislation and industry codes (privacy, spam,
registered clubs, gaming and liquor)
About you
- 10+ years’ experience leading marketing teams,
with senior leadership capability
- Proven success developing and executing brand,
communications, digital, social and membership strategies
- Strong commercial acumen and ability to
translate strategy into practical operating models and plans
- Data-led decision making with experience in
CRM and marketing technology uplift
- Exceptional stakeholder management and
communication skills (written and verbal)
- Tertiary qualifications in marketing,
communications, media or related field (postgraduate qualifications
preferred)
- Flexibility to work key events, weekends, game
days and public holidays as required
Our Values:
Service: We are here for the benefit of our
Members and our Community.
Passion: We are ambitious, strive for excellence
and love what we do.
Openness: We demonstrate integrity and commitment through
transparency and accountability.
Respect: We
are welcoming, inclusive and respectful.
Teamwork: We
are united, collaborative and succeed together
PARRA Group is committed to providing a
safe, inclusive and respectful workplace.
