ABOUT
ORDE FINANCIAL
ORDE is a nonbank lender built
exclusively for brokers, combining human and credit expertise with innovative
technology to help brokers build stronger futures for their clients. We reflect
the reality of today’s borrowers, from SMEs with complex needs to near prime
clients seeking clearer paths forward.
Since 2020, ORDE has funded
more than $10b in loans and supported over 16,000 borrowers – all through
brokers. We offer Residential, Commercial, SMSF and Construction loans and
other specialised solutions, with fast decisions, deep credit insight and a streamlined
digital experience.
We are passionate (and a bit
obsessed…) about being disruptive and pushing hard to improve the experience
and results for mortgage brokers. Our purpose “Built for Brokers” is clear and
simple and define our entire strategy (delivering better experiences, more
value and opportunity, anticipating more needs and communicating more
solutions, for brokers and their customers).
ABOUT
THE ROLE
The Digital Marketing Specialist is a hands‑on
role within ORDE’s growing Marketing team. It’s well suited to a marketer who
enjoys execution, has strong attention to detail, and is confident turning
briefs into polished digital outputs and clear performance reporting.
This role blends digital delivery with
optimisation and measurement. You’ll help shape how brokers, borrowers,
investors and partners experience ORDE online by supporting marketing and
distribution activity, improving engagement, and reinforcing a consistent, tier‑one
brand presence.
Your day‑to‑day work will include executing
paid and organic activity across social and web channels, managing website
updates through the CMS, supporting website optimisation initiatives and
assisting with email and SMS campaigns and customer journeys via Salesforce and
Salesforce Marketing Cloud.
You’ll work closely with stakeholders across
the business, interpreting briefs, managing multiple priorities and adapting
quickly in a fast‑paced environment.
This is an exciting time to join ORDE. As
the business continues to grow and evolve, digital marketing plays a critical
role in supporting that momentum. You’ll be part of a nimble, collaborative
team, with the opportunity to see your work go live and make a real impact.
Your key responsibilities will
include:
1. CMS management and
website content delivery
- Coordinate with internal teams and external
developers to publish and update website content, ensuring accuracy and a
strong user experience.
- Contribute ideas and incremental improvements to
enhance UX, navigation and performance.
- Maintain on-page consistency with ORDE’s brand and
content standards.
2. Campaign Digital
Delivery
- Support the digital execution of marketing and
communications initiatives, including ad and social campaigns, events, webinars
and product launches.
- Implement and QA digital assets (landing pages,
forms, ads and tracking) to align with campaign goals and engage target
audiences.
- Identify
optimisation and lead-generation opportunities across the digital lead funnel
for broker and income fund customers.
3. Email, SMS &
Marketing Automation Support
- Coordinate email and SMS campaigns (including
event journeys, reminders and automated sends) by supporting build, QA and
deployment in Salesforce and Salesforce Marketing Cloud.
- Support building simple automations and
segmentation improvements and documenting repeatable processes.
- Maintain accuracy across communications through link
checks, tracking and basic reporting.
- Contribute to the ongoing adoption and
optimisation of ORDE’s marketing technology stack.
4. Digital
Performance, Reporting & Continuous Improvement
- Set up and monitor performance dashboards across
key digital environments.
- Use web reporting and auditing tools to identify
opportunities to improve engagement, conversion and efficiency across key
journeys.
- Track KPIs and support the establishment of
benchmarks for core performance metrics.
- Produce regular reports and recommendations for
continuous improvement.
Why
would you choose us?
- We are a
fast-growing successful company.
- We think
it’s exciting to be part of a team which is building something which will make
a difference.
- We are
focused, disruptive, think outside of the box and will encourage you to try new
things.
- We
really care about our people and want them to have the best experience of their
career.
- We
guarantee fun, a challenge, learning and growth!
- We
embrace being challenged through diversity of thoughts.
- We have
a highly collaborative culture and provide an inclusive, enjoyable office
experience for all staff.
- We are
Melbourne based and think being in the office all together is important and we
think working from home is too: three days in the office (Mon-Tues-Thurs), two
days at home.
- We
remunerate well and reward high performance.
Why
would we choose you?
- You are an experienced
digital marketer with at least five years behind you (in-house
or agency). bringing confidence, curiosity and momentum
to your work.
- You think it’s
exciting to use AI and emerging tools (Copilot agent builder experience is a plus)
- You are focused and
commercially minded, using Salesforce and Salesforce Marketing Cloud to create,
automate and optimise campaigns that perform.
- You are confident with CMS’ including content
publishing and translating briefs into page updates (e.g., DatoCMS, WordPress,
SilverStripe).
- You really care about
data, visibility and performance by using web reporting tools (e.g., GA4, Microsoft Clarity,
SEMrush), SEO and generative engine optimisation
(GEO)
- You think outside the
box, thrive on collaboration, communicating clearly with technical and
non-technical stakeholders and contributing positively to the team.
- You enjoy variety,
momentum and challenge, confidently juggling multiple projects while staying
proactive, solutions-focused and adaptable.
