About the role
We are seeking a commercially driven and creatively minded Marketing Campaigns Manager to join our Marketing team at Opera Australia. In this role, you will lead end-to-end campaigns that drive ticket sales, grow audiences and elevate Opera Australia’s brand across operas, musicals and major events. You’ll own campaigns from strategy through to execution, optimisation and reporting, working across multiple productions in a fast-paced, high-performing environment.
This is a full-time, 2-year fixed-term contract.
Key Responsibilities
·Lead and deliver end-to-end marketing campaigns from brief through to post-campaign evaluation
·Develop integrated, audience-led strategies across paid, owned and earned channels
·Act as the primary marketing lead for allocated productions and campaigns
·Manage multiple concurrent campaigns, timelines and priorities
·Drive campaign performance through data-led optimisation and continuous improvement
·Ensure all digital touchpoints (landing pages, ticketing journeys, campaign assets) are optimised for conversion
·Manage and lead external media and creative agencies, ensuring delivery on time, on budget and to agreed KPIs
·Lead campaign briefings, WIPs and cross-functional collaboration with internal teams, producers, venues and partners
·Review and approve media plans, creative concepts and campaign outputs
·Maintain campaign dashboards, activity trackers and performance reporting
·Manage campaign budgets, cost tracking, purchase orders and invoice approvals
·Maintain accurate records of marketing activity and results
About You
·5+ years’ experience delivering integrated marketing campaigns
·Proven experience managing media and/or full-service agencies
·Strong understanding of digital, performance marketing and audience targeting
·Commercially focused, with a track record of delivering measurable results
·Confident stakeholder manager with strong communication and influencing skills
·Highly organised with the ability to manage multiple campaigns simultaneously
·Strong attention to detail across copy, creative and brand execution
·Experience in arts, entertainment or a similar consumer-driven industry is highly regarded
What we offer
Being Australia’s National opera company, we are committed to fostering a safe and collaborative environment for all. Our values are Curious, Creative, Collaborative, Brave, and Inclusive, and we are dedicated to supporting your journey at OA.
·Complimentary tickets to select Opera Australia shows
·Hybrid and flexible work environment
·Strong diversity and inclusion priority
·Generous Leave Policy including First Nation’s
Cultural & Ceremonial Leave, Cultural & Religious Holiday Leave,
Education Leave, Women’s Health Leave, Gender Affirmation Leave, and more
·16 weeks’ paid Parental Leave and continued payments of superannuation if using Unpaid Parental Leave
·Employee Assistance Program
·Discounted private health insurance
·Access to salary packaging through SmartSalary
If this sounds like you then click ‘Apply’ to send through your CV and cover letter.
Applications close on 29 May 2026
For any enquiries about this role, please contact our People team at People@opera.org.au
About Opera Australia
Opera Australia (OA) is one of the nation’s most important
cultural institutions. With a rich history and a global reputation for artistic
excellence, OA presents over 500 performances each year—reaching more than
650,000 people through opera, musicals and concerts. Its productions span
iconic venues such as the Sydney Opera House and the Arts Centre Melbourne, as
well as regional centres across the country.
This year, OA is celebrating its 70th anniversary, marking
seven decades of artistic excellence, innovative programming and national
impact. From its beginnings as a small, community-driven company to its place
today as the nation’s premier opera company, OA continues to reimagine opera
and musical theatre for contemporary audiences—nurturing Australian talent,
commissioning new work and sharing extraordinary stories through music and
song.
OA is committed to artistic innovation, national reach and
cultural leadership. The company nurtures Australian talent on and off the
stage; collaborates with leading international and local companies, and brings
extraordinary stories to life through music and song. With a full-time
orchestra, dedicated chorus and a highly skilled workforce, OA is Australia’s
largest performing arts employer and plays a vital role in Australia’s
performing arts landscape and in the lives of audiences nationwide.
For more about OA please refer to our website: opera.org.au
Opera Australia is committed to enabling and preserving a
culture of inclusion and connectedness. Our team come from all walks of life.
We acknowledge that all individual differences, life experiences,
self-expression, and talent represent our culture and reputation of Opera
Australia. In recruiting for our team, we welcome the unique contributions that
you can bring in terms of education, opinions, culture, ethnicity, race, sex,
gender identity and expression.
