At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialise in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and development ensures we stay at the forefront of the industry, earning us recognition as Australia’s best-rated and most revered marketing agency.
We thrive on collaboration and a growth mindset, focusing not just on technology but on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia’s first-choice agency for digital marketing solutions.
The Perks:
- Ongoing career development and training programs 🚀
- Salary packaging benefits 🚗
- Free Monday Lunches 🌯🍱🍜🍲
- Pet-friendly and vibrant office atmosphere 🐕
- Barista-style coffee and engaging social events ☕️🎉
- Recognition through service awards 🏅
Are you a strategic thinker who understands how brand authority is built in today’s search and AI-driven landscape? Do you enjoy turning data, insights, and narratives into campaigns that earn real visibility, credibility, and impact?
As a Digital PR Strategist at Online Marketing Gurus, you will be responsible for designing, shaping, and guiding high-impact Digital PR strategies for our clients, many of whom are already investing in SEO and looking to take their authority to the next level.
This is a consulting role focused on strategy, planning, campaign design, and performance oversight. You will not be responsible for producing assets yourself; instead, you’ll work closely with Project Managers and the Delivery team who execute the creative, outreach, and technical components of your strategies.
You will sit within the Organic team, reporting directly to our Global Head of SEO, with a dotted line to the Head of Delivery, ensuring strong alignment between strategy and execution.
Responsibilities
Digital PR Strategy & Planning
- Creating end-to-end Digital PR strategies (including detailed campaign plans) aligned with client business goals & user behaviour.
- Translating research, data, and insights into clear campaign narratives, angles, and positioning.
- Defining campaign themes, priority topics, messaging frameworks, and success metrics.
Campaign Design & Oversight
- Designing data-led, thought leadership, reactive, and evergreen Digital PR campaigns.
- Producing detailed briefs for content, design, outreach, and technical implementation teams.
- Guiding campaign execution alongside Project Managers, ensuring strategic intent is maintained throughout delivery.
- Supporting outreach strategies by defining target publication tiers, audiences, and relevance criteria.
Performance Monitoring & Optimisation
- Monitoring campaign performance across authority links, brand mentions, traffic, visibility, and SEO/GEO signals.
- Interpreting results to refine strategy, improve future campaigns, and demonstrate impact.
Research & Market Intelligence
- Conducting market, competitor, and media landscape research to uncover opportunities.
- Using social listening, media monitoring, and SEO tools to identify trends, topics, and reactive PR opportunities.
- Staying at the forefront of changes in search, AI, generative engines, and digital media.
Client & Internal Collaboration
- Acting as the strategic Digital PR lead for assigned clients.
- Collaborating closely with Account Managers, SEO strategists, Project Managers, and members of our Delivery team.
- Contributing to the evolution of OMG’s Digital PR frameworks, methodologies, and best practices.
To be successful in this role, you will have
- 2 to 3 years’ experience in PR, Digital PR, Content Marketing or Digital Marketing, ideally within an agency environment.
- Proven experience contributing to or running digital-led PR campaigns.
- Strong understanding of:
- Online media and editorial standards
- Digital PR placements and authority-building tactics
- Content strategy and briefing
- SEO fundamentals and how PR supports organic growth
- Confidence in creating clear, actionable briefs for creative and delivery teams.
- Experience tracking campaign performance and extracting insights.
- Comfort using modern tools for media monitoring, social listening, market and competitor research, website analytics, and more.
- Excellent written and verbal communication skills.
- A strategic, curious, and commercially minded approach.
- Ability to work collaboratively across multiple teams and stakeholders.
- Strong attention to detail.
Our Commitment to You
We believe that happy employees create a thriving culture. Our focus on employee development and well-being is paramount. Our diverse team represents a wide range of backgrounds, ensuring an inclusive workplace. Join us in shaping the future of marketing excellence. Elevate your career and make a real impact within our award-winning agency. OMG is an equal opportunity employer committed to diversity and inclusion.
More on our Unique Culture
At OMG, we blend the benefits of being the largest independent agency in Australia with a close-knit, family-like atmosphere. Despite our rapid growth and extensive reach, we prioritise maintaining a culture where everyone feels valued and connected.
- Positive Atmosphere: We believe that a smile goes a long way. Our vibrant office is filled with energy and positivity, making it a place where people love to come to work. Regular team events and social gatherings enhance our sense of community and camaraderie.
- Supportive Environment: Our team is characterised by a spirit of collaboration; everyone is always willing to lend a hand or share insights. This supportive dynamic fosters creativity and innovation, allowing ideas to flourish.
- Growth Mindset: While we’re proud of our accomplishments, we’re also committed to continuous learning. Our culture encourages personal and professional development, allowing team members to thrive and advance in their careers
Join us to experience a workplace that feels like family, where your contributions are celebrated, and every day is filled with opportunities to learn, grow, and succeed together!
