About Netball Australia
Netball Australia (NA) is the driving force behind netball in Australia, shaping the game from grassroots to greatness. As a proud member of World Netball (WN), NA oversees national teams, the elite Suncorp Super Netball league, and fosters the sport at every level – from local courts to the global stage. For nearly 100 years, NA has led, inspired, and supported a myriad of opportunities for thousands of communities and millions of Australians to play, deliver, watch, and ultimately love our sport.
With over 8.2 million Australians interested in netball, and over 4 million considered to be core fans of Suncorp Super Netball, our game is in great shape with the incredible success of our elite competitions propelling strong participation and fanbase growth domestically and globally.
We are rightly proud of our heritage, our standing, and our successes. Few teams in any sport, and even fewer organisations in any industry, enjoy the position and the positive pressure of being No. 1 in the World! You will be joining a team of passionate individuals who take pride in their skills, love what they do and thoroughly enjoy being part of making Netball one of the most loved sports in Australia.
On the cusp of our centenary, and significant opportunity leading into the 2027 Netball World Cup in Sydney, there has never been a more exciting time to join.
About the Role
The Senior Content Manager’s primary function is to lead the execution of the Netball Australia’s editorial, digital content and social media strategy across all owned channels. This role will predominantly be based at Netball Australia HQ (Fitzroy) on a 12-month, fixed-term basis covering Parental Leave.
In this role you will be responsible for the following key areas:
- Lead the overarching owned-channel content strategy for Netball Australia to maximise audience growth, and drive revenue and partnership opportunities
- Responsible for the ongoing content approach across website, app, social, audio and emerging platforms
- Manage and set clear expectations for Netball Australia’s high performing content arm, including a team of content producers, editorial specialists and social media experts
- Oversee all editorial planning, ensuring alignment with Netball Australia’s major events, products (eg. Origin Diamonds and Suncorp Super Netball), programs, initiatives and partners’ commercial campaigns
- Lead the national storytelling strategy to elevate the athletes’ personal brands and position the sport for commercial growth
- Own performance and insights across all owned channels, focusing on a data-driven approach to content
- Provide ongoing insights to Head of Marketing and senior leadership regarding audience trends and content growth opportunities
- Represent Netball Australia as a senior content voice and leader
- Support the Head of Marketing
About You
We are seeking applications to candidates who possess the following key attributes, skills and capabilities:
- Demonstrated alignment to our Netball Australia DNA – Belong. Be Bold. Be Your Best.
- Minimum of eight to ten years’ experience in a related field of employment
- Demonstrated strategic judgement with a strong track record in editorial excellence
- Deep understanding of the digital content and social media landscape including trends, audience behaviours, and commercial drivers
- Proven record of leading the development of compelling, high-impact digital content and social media strategies that drive engagement and brand growth
- Exceptional storytelling capability and the strategic ability to shape and adapt voice and tone to align with athlete profiles and brand
- Established capability to lead and collaborate within cross-functional teams to deliver organisational objectives and measurable outcomes
- Outstanding ability to influence, engage, and communicate effectively with stakeholders at all levels of the organisation
- Highly developed interpersonal, engagement, and communication skills
- Significant experience working directly with elite talent or athletes
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised groups tend to only apply when they check every box. If you think you have what it takes, but don’t necessarily meet every single point above, please still get in touch. We’d love to have a chat and see if you could be a great fit.
What We Offer
- Vibrant Culture: A supportive, inclusive, high-energy, and values-driven team with a passion for our sport
- Play the Day Your Way: Flexibility to work from home alongside office connection days, based on role requirements.
- Employee Wellbeing: Additional Wellbeing Leave, Flu Vaccinations & Skin Checks
- Paid Parental Leave, Fertility Leave, Birthday Leave
- Up to 40% off New Balance, and the opportunity to attend Netball matches
- Pets in the Office Fridays, and free breakfast on-site
The role is based at Netball’s Head Office in Fitzroy/Wurundjeri Woi Wurrung country where you will be spoilt for choice on great coffee spots! Given the unique nature of the sports industry, and the domestic & global reach of our organisation, travelling and working outside of Netball HQ and traditional office hours may be required. Our teams work flexibly, and we encourage the successful applicant to discuss flexible working options with their new Manager.
We shortlist great candidates as they are identified and reserve the right to fill this role prior to the advertisement expiry so if this sounds like you, and we hope it does – please submit your application as soon as possible. We do not take for granted the high volume of applications we receive, but please be aware this means we are only able to contact shortlisted candidates. Our recruitment process consists of a phone screening, two rounds of interviews, (virtual and in person) along with professional reference checks, and we’ll be here to guide you through the entire process!
Netball Australia takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. All successful candidates will undergo a criminal record and Working with Children check prior to employment and must be able to hold valid checks at all times throughout their employment. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries. We have a collaborative, supportive and diverse culture and promote the continued development of our team members! We believe your religion, age, disability, sexual orientation, gender identification or culture do not define you nor impact your application or employment with Netball Australia. We are a sport for all people across the community and take pride in providing a diverse, inclusive and safe environment for all.
Recruitment agencies – thanks for thinking of us, but we have this one covered!
