Description
Digital Marketing ManagerMount Zero Digital Marketing ManagerFull Time Salary Circa $100K, part time also considered for the right candidate. Who we are:We love high quality, minimally processed Australian produce. For more than 30 years we’ve sold some of Australia’s best olive oil, olives, pink late salt, and pulses and grains. Mount Zero is an Australian food producer, wholesaler and retailer. At our Melbourne office and warehouse, we have a passionate team of 30+ good humans. We supply and service Australia’s best restaurants (chefs love us) and retailers as well as direct to consumers via our website and warehouse shop.We value sustainability, regionalism, provenance & quality. We collaborate. We find ways to innovate our products and help farmers and traditional owners to do the same. We seek to include and to participate in anything that furthers the interests of local land owners (Australian farmers), traditional owners, Australian food lovers and the quality of Australian produce.The opportunityHelp us continue to market our brand and products to our engaged and loyal audience:Digital Marketing: You’ll be reviewing, executing, testing and improving our digital marketing activities, which includes email marketing (Klayvio), social media (supported by team & content creators), eCommerce (Shopify), SEO and blogs. Strategic Marketing: you’ll be refining and executing our digital and non digital marketing strategies.Performance Marketing: You’ll manage our paid ads on Meta and Google, which we use for always-on marketing, as well as new product launches, new season olive oil (annually), and marketing campaigns. Content Marketing & Copywriting: You’ll update and refine copy for our website, and oversee our organic social media content and captions, as well as writing sales, persuasive and community building copy for our EDMs. Email Marketing: You’ll write, review and optimize our emails for both B2C and B2B.Project Management: You’ll initiate and manage projects such as the launch of new products, upgrading packaging design, engaging contractors to assist with PR, design, signage, and content creation, and collaborating with our staff.Consumer Behaviour: We want you to use your lens of consumer trends and audience behavior in your role.Content Creation: You’ll oversee and guide content creation including photography, videography and social media. You’ll also oversee our monthly The Press – where we profile chefs, cooks, retailers and other makers on our platform.Campaign Management: You’ll create and execute our integrated marketing campaigns and product launches.Event Management: You’ll oversee and market our IRL warehouse markets, trade and B2C festivals and events.What we’re looking forAn experienced (5 years +) marketer with these essential skills:Strategic Marketing: experience in the creation and execution of digital and non digital marketing strategies.Performance Marketing: experience with paid ads – Meta Business Suite, Google ads & analytics.Content Marketing & Copywriting: experience writing copy for websites, newsletters & social media.Email Marketing: experience writing, reviewing and optimizing email marketing for both B2C and B2B.Project Management: experience managing projects and collaborating with contractors and staff.Consumer Behavior: an understanding of consumer trends and audience behavior in social media and other mediums.Content Creation: overseeing and guiding content creation including photography, videography and social media.Campaign Management: experience creating and executing marketing campaigns and/or product launches.Event Management: experience managing or playing a significant role in events and activations.Bonus Skills:Experience or an interest in content creation (video, photos & graphics).Experience running PR campaigns or working with publicists.New Product Development or Product Management experience.SEO and website optimization.More about youIdeally you love cooking, or food, or Australian produce and want to shout about it from the rooftops. We’d love you to be excited about telling our story from the farm to the table and;Equally fanatical about curating our customer journey and experience from anticipation to satisfied reflection (and back again).You love a challenge, working collaboratively and achieving goals.You love marketing and storytelling, and the idea of sharing Mount Zero’s story lights you up.Ideally you’re also analytical, and love analyzing and optimizing data, trends and our advertising spend. You’re an enthusiastic and passionate marketer and human, values led and a contributor;Being part of a team that collaborates and works hard when we need to, feels like a good fit for you.What we offerA fantastic culture, with conscientious people who are passionate about food, restaurants and Australian produce.We are proud that we have low staff turnover. Our team is growing and very collaborative and helpful.We are an ethical, sustainable and values led business and we think we have the best team in the world.Our values are more than words on a page. We live these values every day: Always Sustainable, Stretch for Better, Do it Once – Do it Well, Better Together, Say It Mean It, Listen – Understand – Act.A generous staff discount, invitations to be part of industry and trade events, and a close knit team.We want a great strategic and content marketer. While we’d love to have everything on our list in the one candidate, we’re also open to engaging with external contractors for some of our marketing requirements or helping you to upskill into areas that you’re less familiar with. We’re not looking for a marketing unicorn because they don’t exist.Learn more about us at mountzeroolives.com
