Summary:
We are seeking a motivated Digital Marketing Specialist to join our retail team in Sydney. This permanent, full-time role is essential for driving our online marketing strategies and enhancing our brand presence in the digital landscape. The successful candidate will play a key role in executing campaigns that engage customers and boost sales, contributing significantly to our overall business objectives.
Responsibilities:
- Develop and implement digital marketing strategies to increase online visibility and drive traffic to the website.
- Manage and optimise social media accounts, ensuring consistent brand messaging across platforms.
- Conduct market research to identify trends and insights, adjusting strategies accordingly.
- Analyse campaign performance metrics and prepare reports to inform future marketing efforts.
- Collaborate with cross-functional teams to create engaging content that resonates with target audiences.
- Assist in the management of email marketing campaigns, including segmentation and A/B testing.
- Stay updated on industry trends and best practices to ensure the company remains competitive.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- At least 2 years of experience in digital marketing, preferably within the retail sector.
- Strong understanding of SEO, PPC, and social media marketing.
- Proficient in using analytics tools such as Google Analytics and social media insights.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a fast-paced environment.
- Strong organisational skills and attention to detail.
