Manager, Content and Marketing

Summary:

The Manager, Content and Marketing will play a pivotal role in enhancing the visibility and engagement of our health and safety initiatives in Melbourne. This position is crucial for developing and executing marketing strategies that resonate with our target audience, ensuring that our content is informative, engaging, and aligned with industry standards. The successful candidate will lead a team to create compelling content that promotes our services and educates stakeholders on health and safety practices.

Responsibilities:

• Develop and implement comprehensive content and marketing strategies to promote health and safety initiatives.
• Oversee the creation of high-quality content across various platforms, including websites, social media, and print materials.
• Manage and mentor a team of content creators and marketing professionals to ensure alignment with organisational goals.
• Analyse market trends and audience insights to inform content strategy and improve engagement.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding.
• Monitor and report on the effectiveness of marketing campaigns, making data-driven adjustments as necessary.
• Maintain up-to-date knowledge of industry regulations and best practices in health and safety.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in content creation and marketing, preferably within the health and safety sector.
• Proven experience in managing teams and leading projects from conception to execution.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in digital marketing tools and platforms, including social media, SEO, and content management systems.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.