ABOUT US
HoMie is a Melbourne-based streetwear label and Social Enterprise. 100% of our profits go towards achieving our mission: To support young people affected by homelessness or hardship to gain the skills, confidence and experience to be more work-ready and better prepared for their future.
We believe in fashion as a force for good, and our streetwear label does just that. We have become one of Melbourne’s most well-known and loved retail brands, with our business experiencing significant growth.
With an impact-led approach, HoMie has supported over 4000 young people through our programs. We have a strong organisation wide commitment to creating positive outcomes for young people and meaningful, long lasting change.
ABOUT THE ROLE
HoMie’s eCommerce Specialist is responsible for the day-to-day operation, performance and ongoing evolution of our online store and website. The eComm Specialist drives the e-commerce channel from product setup and launches to conversion, retention and continuous improvement.
Reporting to the Head of Retail and working closely with our brand team, this role ensures the site is easy to shop, on-brand and built to convert. It’s across daily trading, customer behaviour and onsite experience, using data to guide decisions and improvements.
This role is for someone who enjoys both execution and optimisation – someone who likes being close to the detail, but also cares deeply about performance, growth and customer experience.
You’ll be trusted to take initiative, test ideas, improve ways of working and help future-proof HoMie’s ecommerce capability – all while contributing directly to revenue that funds our social impact.
ABOUT YOU
You’re an eComm operator at heart with a fire in your belly to make online stores perform. You’re hands-on, commercially minded and very comfortable inside Shopify. You take ownership, spot problems early, and fix them fast. You care about conversion, customer journeys and clean execution.
You’re the kind of person who:
● Takes initiative without waiting to be asked
● Notices friction in the funnel and works to optimise it
● Brings ideas, energy and solutions to the table
You thrive in a fast-paced, collaborative and evolving environment. You’re hungry to grow, proud of your work and motivated by purpose.
Most importantly, you’re values-aligned. You want your skills to fund impact, not just sales.
At HoMie, eCommerce isn’t just a channel – it’s a revenue engine that directly supports young people affected by homelessness and hardship. You get that, and it matters to you.
KEY SELECTION CRITERIA
ECommerce capability
● Demonstrated experience managing and optimising a Shopify eCommerce store
● Proven success executing product launches, drops and promotions
● Strong understanding of conversion rate optimisation, product page/ collection optimisation, onsite merchandising and customer journeys
● Confidence managing QA, site stability and performance
● Comfortable owning ecommerce performance metrics (revenue, conversion, RPV)
Trading & performance mindset
● Experience in monitoring daily trading performance and customer behaviour
● Ability to identify issues, opportunities and trends and act on them
● Track record of improving conversion, revenue or customer experience over time
Retention & CRM experience
● Understanding of customer retention, loyalty and repeat purchase behaviour
● Ability to collaborate with performance marketing to align traffic and onsite experience
● Familiarity with automated flows, segmentation and campaign execution (or strong capability to learn fast)
● Experience working with email and/or SMS marketing in an eCommerce context (we use Klaviyo)
Initiative & ways of working
● Self-starter who takes ownership and follows through
● Comfortable working autonomously while being a strong team player
● Proactive problem solver who flags risks early and proposes solutions
● Curious, improvement-focused and open to testing new tools and approaches
Values & culture fit
● Strong alignment with HoMie’s mission and values
● Respectful, collaborative and inclusive in how you work
● Ability to work cross-functionally in a small but mighty team
● Comfortable in a fast-moving, purpose-driven organisation
● Motivated by impact as well as performance
WHY WORK WITH US
● We are a passionate and impact-led organisation.
● We welcome and encourage creativity and self-expression.
● You’ll work with an engaged and supportive team that values workplace flexibility.
● We are in an exciting growth period with a focus on scaling our sector-leading impact programs.
● As a registered charity, eligible employees are entitled to salary packaging.
COMMITMENT TO DIVERSITY
We’re actively working towards a fairer society, and we recognise that the diversity of thought, identity and lived experience on our team is essential to helping us achieve this. We encourage Aboriginal and Torres Strait Islander People, members of the LGBTQIA+ Community, people living with a disability and applicants from all cultural backgrounds to apply. We also welcome applications from people with lived experience of homelessness.
We are committed to creating an inclusive recruitment experience and welcome requests for adjustments to support candidates with accessibility requirements at any stage of the process.
The HoMie Emporium Store and HoMie Office are wheelchair accessible.
TIMELINE
We are hoping the successful candidate can join the team as soon as possible, but we can be flexible for the right candidate. Applications will be considered as they are received.
Got questions, want to see a full Job Description or keen to chat about this opportunity? Please contact Mark Ahlman via email at mark@homie.com.au using the subject line: eCommerce Specialist enquiry.
HOW TO APPLY
As a values-driven organisation, we want to know about you and why you are a great fit for the HoMie team.
Please click “Apply Now” and include both a cover letter and a resume to be considered for the role.
All offers of employment are subject to HoMie’s screening process, including a Working with Children Check.
Thank you in advance for taking the time to apply – we love that you want to be a part of something special!
