Hi! We’re Go-To, and we’ve been looking for you.
A little bit about us – we love skin care and think we’re pretty good at making it. Our specialty is uncomplicated skincare that your skin is going to love.
About the role: We’re on the hunt for a Senior Brand Manager ( 12 Month Maternity Cover) to join our very talented team. Reporting to the Marketing Director, you’ll be responsible for ensuring Go-To’s brand presence is strong, consistent, and engaging across all touch points. You’ll oversee marketing campaigns, promotions, retail initiatives, and activations, ensuring everything aligns with our brand strategy and objectives.
You’ll collaborate closely with the content, digital, design, and retail partners to plan and execute campaigns, manage promotions, drive activations, and support customer acquisition and retention strategies. If you love project managing, executing brand strategies, and working cross-functionally—this is the job for you.
What you’ll be doing:
● Owning the Go-To brand voice, ensuring consistency across all channels and marketing materials.
● Developing and executing product strategies in alignment with the brand’s vision and market trends.
● Collaborating with the CMO and product team throughout the NPD process, ensuring marketing and
content teams receive relevant updates for impactful go-to-market strategies.
● Managing and maintaining the marketing calendar, ensuring all campaigns, activations, promotions,
and loyalty initiatives are executed smoothly.
● Working with the content team to plan, execute, and schedule social content aligned with our marketing strategy.
● Supporting the planning and execution of promotional activities, including key campaigns like Peach
Wednesday, our Birthday Sale, and holiday moments.
● Assisting in analysing campaign performance and using insights to optimise future strategies.
● Collaborating with customer service to ensure they’re across all upcoming marketing activities,
promotions, and loyalty initiatives.
● Leading the execution of retail campaigns and activations in partnership with key retailers like Mecca.
● Managing and optimising the loyalty program, including planning and executing Tier 5 Loyalty
Instagram content and customer engagement strategies.
● Coordinating customer seeding, product trials, and surprise-and-delight moments to strengthen
customer loyalty and advocacy.
● Supporting reporting and analytics, including campaign performance, social insights, product trends,
loyalty program data, and customer retention metrics.
● Leading and managing a team of four direct reports spanning marketing, partnerships, and customer
service.
What you’ll bring to the team:
● 5+ years in a similar role, with experience in brand marketing, campaign execution, activations, content strategy, and loyalty programs.
● Strong project management skills, with the ability to juggle multiple deadlines and priorities.
● A passion for brand storytelling and a talent for maintaining a consistent brand voice.
● Experience working on promotional campaigns, social content, activations, retail partnerships, product launches, and loyalty initiatives.
● A strategic and analytical mindset, with the ability to leverage data to inform decisions.
● A collaborative approach—you love working cross-functionally and thrive in a team environment.
● A commercial mindset with a creative approach to problem-solving.
If this sounds like your dream role, we’d love to hear from you!
The Important Bits: This is a full-time role based in Sydney, with a flexible WFH policy. Salary is TBD depending on experience.
At Go-To, we make things fun that have no right to be. We’re a small but growing company that values
creativity, cleverness, collaboration, and culture. We love fun parties, full biscuit tins, flexibility, and a healthy work-life balance. And yes, we also like the colour peach – in moderation. We don’t consider race, religion, colour, national origin, age, gender, disability, marital status, or your feelings about pineapple on pizza when recruiting.
Does this sound like your dream role, we’d love to hear from you!
Apply now.
