About Us – Fan Focused. Results Driven
Gemba is a leading organisation in Sports and Entertainment across Communications, Insights, Strategy and Data & Analytics.
Gemba’s name is inspired by the Japanese origins of the word, to find the source of the truth. Since 2006 we have demonstrated a passion for understanding fans. In a sport and entertainment world that is becoming increasingly competitive and fragmented, fan insight is critical.
We deliver results for our clients. Whether it be better commercial outcomes or driving greater participation, this is our ultimate proof point, demonstration of shaping a better future for sport & entertainment.
About the Role
We are looking for a Social Strategist to join our Melbourne team on a part-time basis (4 days per week).
This role will play a key part in shaping how Gemba’s ideas live beyond the physical experience, across social, creator, influencer and amplification channels.
You’ll work at the centre of strategy, creative and client work, embedding social and creator thinking into campaigns from the earliest stages. This includes everything from defining the role of platforms in a campaign, to developing creator approaches, content frameworks and amplification strategies.
You will work closely with Creative Strategists, creatives, client teams and producers to ensure ideas are platform-native, audience-led and built to perform across paid, owned and earned channels.
The role involves working across a range of sport and entertainment projects, with flexibility across four days per week.
What You’ll Do
Social & Creator Strategy
- Embed social, creator and amplification thinking into campaign development from brief through to delivery
- Define the role of social across campaigns, including awareness, participation, amplification, conversion and community building
- Develop social strategies, content frameworks, platform recommendations and channel roles
- Shape how ideas extend across paid, owned, earned, creator and partner ecosystems
Campaign & Client Work
- Translate client briefs into clear, actionable social and creator recommendations
- Develop creator, influencer, ambassador and talent approaches aligned to campaign objectives
- Support live event and activation planning, including content capture and creator integration
- Work closely with Creative, Strategy and Client teams to ensure ideas are practical, relevant and deliverable
Insights, Trends & Measurement
- Analyse audience behaviours, platform trends and cultural moments to inform campaign thinking
- Identify relevant fan and creator communities across sport and entertainment
- Apply social listening and cultural insights to strengthen strategic recommendations
- Develop measurement frameworks and KPIs linked to broader campaign objectives
- Review performance and capture learnings to improve future work
Collaboration & Contribution
- Contribute to pitch responses, proposals and strategic narratives
- Develop clear, compelling presentation materials for internal and client use
- Support internal teams with social and creator expertise across projects
- Help build tools, frameworks and best practice approaches for social strategy
About You
Experience
- 4-6 years’ experience in social strategy, creator strategy, influencer marketing, digital strategy or integrated campaign planning
- Experience developing social or creator thinking for campaigns, partnerships, activations or live experiences
- Experience contributing to pitches, proposals or client-facing strategic recommendations
- Background in sport, entertainment, sponsorship, events or agency environments highly regarded
Skills
- Strong social and creator strategy capability, with the ability to turn briefs into clear recommendations
- Deep understanding of platform-native behaviour across TikTok, Instagram, YouTube, LinkedIn and emerging channels
- Knowledge of paid, owned, earned and creator ecosystems and how they work together
- Strong understanding of creator and influencer models, including talent selection, usage and amplification
- Ability to develop content frameworks, channel strategies and campaign ecosystems
- Excellent communication and presentation skills, including strong deck writing ability
Mindset
- Genuinely passionate about sport and culture
- Curious, culturally aware and audience-focused
- Collaborative and comfortable working across multiple disciplines and stakeholders
- Proactive, detail-oriented and comfortable managing multiple briefs in a fast-paced environment
Success Looks Like
- Social and creator thinking that strengthens campaign ideas and improves response-to-brief outputs
- Recommendations that are clear, practical and connected to measurable outcomes
- Strong contribution to campaigns that perform across platforms, not just exist on them
- Positive impact on internal capability, helping teams think more confidently about social and creator strategy
How to Apply
If you’re ready to make an impact and take the next step in your career, click Apply and submit your CV and Cover Letter. Please address cover letters to Eliza Waite, People and Culture Coordinator.
Note: All candidates require working rights of this country to perform the role.
Gemba is an Equal Opportunity Employer. We value diversity and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or other protected characteristics or similar.
Recruitment Agencies, we appreciate the interest, but we’ve got this one covered. Thanks!
