We’re looking for a high-energy Group Account Director to grow our Melbourne business.
Are you a highly experienced communications leader who brings deep expertise across earned media, social media, influencer marketing, events and corporate communications – and who is energised by the opportunity to work directly with our Brisbane executive team to scale our Melbourne business? We’d love to talk!
About Us
We are a unified house of sibling agencies. Free Folk Agency is an independent, industry-leading consumer PR, social media, and influencer marketing agency. Steady Ground is our corporate communications arm, specialising in reputation management, crisis strategy, and First Nations communications. Under one roof, we unite the art of consumer marketing with the rigour of corporate strategy.
As our Group Account Director, you will step in as the most senior executional leader across both agencies and function as the primary strategic partner to our Agency Director.
You will take the reins as our Melbourne office lead, championing our agency culture and building out our Melbourne team and client portfolio.
Who You Are:
- Agency Professional: You bring 10+ years of deep experience within an agency environment, paired with a solid track record of partnering with large multinational brands.
- A Trusted Senior Partner: Executive-level clients view you as a consultative advisor who connects creative PR output directly to tangible business performance.
- Inspirational Leader & Mentor: You naturally build team capability, model professional maturity, and bring an infectious energy to the workplace.
- A “Hands-On” Strategist: You have never lost your passion for writing, pitching, and driving day-to-day delivery alongside your team.
- Media Savvy: You have an undeniable eye for what drives public conversation and hold established relationships with national news, consumer, and lifestyle media.
- Commercially Sharp: You understand agency economics. You know how to confidently manage campaign budgets, forecast resourcing, and stay commercially accountable to the business.
What the Role Looks Like:
- Strategic Oversight: Architecting and driving integrated communications strategies across corporate communications, earned media, influencer marketing, social media and events.
- Melbourne Leadership: Managing daily on-site operations in Melbourne, fostering a high-performance culture, and taking the lead on growing your local team.
- Portfolio Accountability: Owning the commercial profitability, resourcing, and strategic delivery of your client accounts.
- Business Growth: Actively networking to grow our client portfolio, pitching for new business, converting leads, and expanding current client mandates.
- Issues Management: Serving as a calm, trusted escalation point to guide corporate and consumer clients through high-pressure crisis scenarios.
Why Join our Folk?
This is a role with a genuine opportunity to grow with our independent agency, build your own team, and step into a highly autonomous, senior environment where your strategic voice directly shapes the agency’s growth trajectory.
- Purpose-driven work: We only work with clients that align with our own values, and who we genuinely love and want to work with.
- Professional development: We have a structured professional development process, supportive line management, clear career and growth planning, and a dedicated professional development budget per team member annually.
- Hybrid flexibility: We believe great work can happen anywhere. We work from home on Monday and Friday, and from the office in Melbourne for three days during the week.
- Leadership team: We are an independent female-founded agency committed to cultivating an empathetic work environment where culture, open communication, trust, and transparency are important values we uphold at all levels of the business.
How to Apply
Please send your resume and a short video outlining why you are interested in the role, and what you would bring to the business to teagan@steadyground.com.au. Applications without a video will not be considered.
